An exploratory study of family dining attitudes toward full service restaurant product/service attributes

Families dining out with children are becoming an important customer segment revealing a personal preference for convenience, timely service, menu variety, and child entertainment. According to united states industry figures, families dining out with children constitute twenty percent of estimated commercial restaurant sales. Although the restaurant industry is segmenting customer markets for the 1990's, most restaurateurs still define customer markets using instinct versus market segmentation research. By targeting families with children, the researcher investigated family dining attitudes according to gender, income, ages of children in the family unit, and frequency of dining out. The research was an exploratory investigation, identifying family dining attitudes toward full service restaurant products and services. Survey data was collected and analyzed, using a convenience sample of families in Fairfax County, Virginia.

Name thesis:degree_name

Master of Science

Level thesis:degree_level

masters

Discipline thesis:degree_discipline

Hotel, Restaurant, and Institutional Management

Department dc:contributor.department

Hotel, Restaurant, and Institutional Management

Grantor dc:publisher

Virginia Tech

Year dc:date.issued

1991

Author dc:creator

• Logan, Theresa Castillo

Chair dc:contributor.committeechair

• Evans, Michael A.

Committee members dc:contributor.committeemember

• Murrmann, Suzanne K.
• Weaver, Pamela A.

Statement dc:rights

• In Copyright

Licence dc:rights.uri

• http://rightsstatements.org/vocab/InC/1.0/

Language dc:language.iso

en

Dc Identifier Other

etd-10102009-020038

OAI identifier oai:identifier

oai:vtechworks.lib.vt.edu:10919/45101