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Virginia Tech

Betwixt the Popular and Academic: The Histories and Origins of Memetics

Abstract

dc:description.abstract

In this thesis I develop a contemporary history of memetics, or the field dedicated to the study of memes. Those working in the realm of meme theory have been generally concerned with developing either evolutionary or epidemiological approaches to the study of human culture, with memes viewed as discrete units of cultural transmission. At the center of my account is the argument that memetics has been characterized by an atypical pattern of growth, with the meme concept only moving toward greater academic legitimacy after significant development and diffusion in the popular realm. As revealed by my analysis, the history of memetics upends conventional understandings of discipline formation and the popularization of scientific ideas, making it a novel and informative case study in the realm of science and technology studies. Furthermore, this project underscores how the development of fields and disciplines is thoroughly intertwined with a larger social, cultural, and historical milieu.

Degree

thesis:*
Name thesis:degree_name
Master of Science
Level thesis:degree_level
masters
Discipline thesis:degree_discipline
Science and Technology Studies
Department dc:contributor.department
Science and Technology Studies
Grantor dc:publisher
Virginia Tech
Year dc:date.issued
2003

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Jesiek, Brent K.
Chair dc:contributor.committeechair
  • Downey, Gary L.
Committee members dc:contributor.committeemember
  • Reeves, Barbara J.
  • Boler, Megan M.

Subjects

dc:subject × 6

Rights

dc:rights
Statement dc:rights
  • In Copyright

Identifiers

dc:identifier.*
Dc Identifier Other
etd-05222003-135128
OAI identifier oai:identifier
oai:vtechworks.lib.vt.edu:10919/42774

Chain of custody

source
Harvested from
Virginia Tech
Base URL
vtechworks.lib.vt.edu/oai/request
Last updated
2026-07-22
Source record
OAI-PMH GetRecord
citation

Jesiek, Brent K.. Betwixt the Popular and Academic: The Histories and Origins of Memetics. masters thesis, Virginia Tech, 2003. http://hdl.handle.net/10919/42774