{"id":{"repo_id":"vt","oai_identifier":"oai:vtechworks.lib.vt.edu:10919/42370"},"canonical_url":"https://search.dev.ndltd.org/etd/vt/oai:vtechworks.lib.vt.edu:10919/42370","repository":{"repo_id":"vt","name":"Virginia Tech","base_url":"https://vtechworks.lib.vt.edu/oai/request"},"display":{"title":"An Untapped Resource: Virginia Tech African American Alumni Engagement","abstract":"A university has many valuable internal and external publics. It is beneficial for an institution to build, maintain, and leverage its relationships with both internal and external constituency groups. Examining the body of literature on relationship management can provide insight into previously established strategies that yielded positive outcomes and demonstrate the need for additional research about Black alumni, from predominately white institutions, and their feelings toward their alma mater. Relationship management is the notion of public relations as the management of relationships between an organization and its key publics (Ledingham & Bruning, 2000). The relationships that an organization has with its publics can impact many things including perceptions about the organization and organizational wealth.","abstract_html":"A university has many valuable internal and external publics. It is beneficial for an institution to build, maintain, and leverage its relationships with both internal and external constituency groups. Examining the body of literature on relationship management can provide insight into previously established strategies that yielded positive outcomes and demonstrate the need for additional research about Black alumni, from predominately white institutions, and their feelings toward their alma mater. Relationship management is the notion of public relations as the management of relationships between an organization and its key publics (Ledingham & Bruning, 2000). The relationships that an organization has with its publics can impact many things including perceptions about the organization and organizational wealth.","abstract_has_math":false,"creators":["Brogdon, Laurie L."],"institution":"Virginia Tech","degree_name":"Master of Arts","degree_level":"masters","degree_discipline":"Communication Studies","degree_department":"Communication Studies","school":null,"contributors":[],"advisors":[],"committee_chairs":["Waymer, Damion M."],"committee_members":["Tedesco, John C.","Holloway, Rachel L."],"year":2011,"date_issued":"2011-04-18","date_published":"2011-04-18","updated_at":"2026-07-22T22:19:00Z","subjects":["communication","African American alumni","public relations","relationship management","engagement","alumni relations"],"languages":[],"rights":["In Copyright"],"rights_urls":["http://rightsstatements.org/vocab/InC/1.0/"],"identifier_entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["etd-04302011-171808"],"render_values":[{"text":"etd-04302011-171808","href":null,"code":true}]}]},"links":{"outbound_url":"http://hdl.handle.net/10919/42370","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.committeechair","label":"Committee Chair","values":["Waymer, Damion M."]},{"key":"dc:contributor.committeemember","label":"Committee Member","values":["Tedesco, John C.","Holloway, Rachel L."]},{"key":"dc:contributor.department","label":"Department","values":["Communication Studies"]},{"key":"dc:creator","label":"Author","values":["Brogdon, Laurie L."]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2014-03-14T21:35:07Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2014-03-14T21:35:07Z","2011-05-10"]},{"key":"dc:date.issued","label":"Date","values":["2011-04-18"]},{"key":"dc:publisher","label":"Institution","values":["Virginia Tech"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Communication Studies"]},{"key":"thesis:degree_level","label":"Degree Level","values":["masters"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Arts"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["Virginia Polytechnic Institute and State University"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["communication","African American alumni","public relations","relationship management","engagement","alumni relations"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:rights","label":"Dc Rights","values":["In Copyright"]},{"key":"dc:rights.uri","label":"Rights URI","values":["http://rightsstatements.org/vocab/InC/1.0/"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["etd-04302011-171808"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://hdl.handle.net/10919/42370"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["A university has many valuable internal and external publics. It is beneficial for an institution to build, maintain, and leverage its relationships with both internal and external constituency groups. Examining the body of literature on relationship management can provide insight into previously established strategies that yielded positive outcomes and demonstrate the need for additional research about Black alumni, from predominately white institutions, and their feelings toward their alma mater. Relationship management is the notion of public relations as the management of relationships between an organization and its key publics (Ledingham & Bruning, 2000). The relationships that an organization has with its publics can impact many things including perceptions about the organization and organizational wealth."]},{"key":"dc:description.degree","label":"Dc Description Degree","values":["Master of Arts"]},{"key":"dc:title","label":"Title","values":["An Untapped Resource: Virginia Tech African American Alumni Engagement"]}]}],"canonical_facts":{"dc:contributor.committeechair":["Waymer, Damion M."],"dc:contributor.committeemember":["Tedesco, John C.","Holloway, Rachel L."],"dc:contributor.department":["Communication Studies"],"dc:creator":["Brogdon, Laurie L."],"dc:date.accessioned":["2014-03-14T21:35:07Z"],"dc:date.available":["2014-03-14T21:35:07Z","2011-05-10"],"dc:date.issued":["2011-04-18"],"dc:description.abstract":["A university has many valuable internal and external publics. It is beneficial for an institution to build, maintain, and leverage its relationships with both internal and external constituency groups. Examining the body of literature on relationship management can provide insight into previously established strategies that yielded positive outcomes and demonstrate the need for additional research about Black alumni, from predominately white institutions, and their feelings toward their alma mater. Relationship management is the notion of public relations as the management of relationships between an organization and its key publics (Ledingham & Bruning, 2000). The relationships that an organization has with its publics can impact many things including perceptions about the organization and organizational wealth."],"dc:description.degree":["Master of Arts"],"dc:identifier.other":["etd-04302011-171808"],"dc:identifier.uri":["http://hdl.handle.net/10919/42370"],"dc:publisher":["Virginia Tech"],"dc:rights":["In Copyright"],"dc:rights.uri":["http://rightsstatements.org/vocab/InC/1.0/"],"dc:subject":["communication","African American alumni","public relations","relationship management","engagement","alumni relations"],"dc:title":["An Untapped Resource: Virginia Tech African American Alumni Engagement"],"dc:type":["Thesis"],"thesis:degree_discipline":["Communication Studies"],"thesis:degree_level":["masters"],"thesis:degree_name":["Master of Arts"],"thesis:institution_name":["Virginia Polytechnic Institute and State University"]},"updated_at":"2026-07-22T22:19:00Z"}