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Content analyses were undertaken of media articles which discussed male and female coaches of women's basketball teams. Four key dimensions of coaching philosophy were operationalized: technical values, hierarchical relations, democratic relations, and personal-social development ethos. Comparisons were made between the coaching philosophies of female and male coaches, as well as differences between NCAA Division I, II and III coaches.","abstract_html":"This thesis contributes to the study of occupational sex segregation, a major source of societal inequality. A dramatic shift toward desegregation of the coaching profession in women's basketball has occurred since the early 1970s. 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