Verizon Communications: An Examination of Organizational Discourse "Before" and "After" 9/11

In this thesis, Verizon's discourse was analyzed as a case study for corporate rhetoric. This rhetorical analysis examined Verizon's discourse before, during and after the crisis of 9/11. Press releases, executive speeches, and other internal documents were analyzed while media reports provided a context for the discourse. Renewal discourse coupled with the theories of organizational identification and values advocacy provided the basic framework for this thesis. Verizon's crisis situation during the crisis of 9/11 provided a unique context in which to study organizational discourse. By placing the response within a larger frame of the organization's history, this study was able to provide insight into traditional crisis response scholarship that often only focuses on the immediate response to crisis.

Name thesis:degree_name

Master of Arts

Level thesis:degree_level

masters

Discipline thesis:degree_discipline

Communication Studies

Department dc:contributor.department

Communication Studies

Grantor dc:publisher

Virginia Tech

Year dc:date.issued

2004

Author dc:creator

• Koenigsfeld, Nathan

Chair dc:contributor.committeechair

• Holloway, Rachel L.

Committee members dc:contributor.committeemember

• McAllister, Matthew
• Tedesco, John C.

• organizational identification
• renewal discourse
• values

Statement dc:rights

• In Copyright

Licence dc:rights.uri

• http://rightsstatements.org/vocab/InC/1.0/

Dc Identifier Other

etd-08022004-150253

OAI identifier oai:identifier

oai:vtechworks.lib.vt.edu:10919/34307