Framing Analysis of Kosovo Independence

On February 17, 2008 Kosovo declared its independence from Serbia and the event spurred significant media attention. Countries like Spain, Romania, and Russia feared that the event would engender separatism on their own territories, while the U.S., Germany, France, Italy, and UK regarded it as a democratic step. This thesis uses the framing theory to content analyze newspaper articles in seven languages (N=191) that appeared between November 17, 2007 and May 17, 2008, three months before and three months after Kosovo became an independent state. The thesis uses the five generic frames (responsibility, human interest, consequences, morality, and conflict) developed by Semetko and Valkenburg (2000) as well as the three 'macro-frames' (cynicism, speculation, and metacommunication) established by Constantinescu and Tedesco (2007). Results revealed that media from the countries that supported the Kosovo independence framed the event from the perspective of democracy and were almost twice more likely to discuss the position of the U.S., a key decision- maker in the Kosovo issue, than media from the countries that opposed it. Furthermore, newspaper articles from countries that did not support the event were nearly three times more inclined to present the Kosovo independence from the perspective of a precedent for separatism in Europe and the world. By applying the framing theory in an international study, this thesis sheds light on the discrepancies in media coverage from these different democratic systems.

Name thesis:degree_name

Master of Arts

Level thesis:degree_level

masters

Discipline thesis:degree_discipline

Communication Studies

Department dc:contributor.department

Communication Studies

Grantor dc:publisher

Virginia Tech

Year dc:date.issued

2009

Author dc:creator

• Maiorescu, Roxana

Chair dc:contributor.committeechair

• Tedesco, John C.

Committee members dc:contributor.committeemember

• Ivory, James Dee
• Sewell, Edward H. Jr.

• macro-frames
• generic frames
• framing
• Kosovo independence
• international media

Statement dc:rights

• In Copyright

Licence dc:rights.uri

• http://rightsstatements.org/vocab/InC/1.0/

Dc Identifier Other

etd-05142009-205217

OAI identifier oai:identifier

oai:vtechworks.lib.vt.edu:10919/32767