{"id":{"repo_id":"vt","oai_identifier":"oai:vtechworks.lib.vt.edu:10919/32724"},"canonical_url":"https://search.dev.ndltd.org/etd/vt/oai:vtechworks.lib.vt.edu:10919/32724","repository":{"repo_id":"vt","name":"Virginia Tech","base_url":"https://vtechworks.lib.vt.edu/oai/request"},"display":{"title":"Semper Fi: How Images of Death in NCIS Affect Attitude Change","abstract":"This pre-test, post- test experiment examined the effects of mortality salience, frames of the military and military personnel, and regulatory focus on viewer attitudes toward the military, support for the military, and their perceptions of military personnel's criminal behavior. Participants viewed a short video clip from an episode of NCIS which contained either a sympathetic or non-sympathetic frame of the military and, in the treatment condition, a mortality salience reminder. Frame (sympathetic or non-sympathetic) had a significant effect on participant attitudes toward the military in the control condition when there was no mortality salience reminder present in the video clip. However, when participants' mortality was made salient, attitudes and support for the military did not change. Theoretical and practical implications and suggestions for future research are discussed.","abstract_html":"This pre-test, post- test experiment examined the effects of mortality salience, frames of the military and military personnel, and regulatory focus on viewer attitudes toward the military, support for the military, and their perceptions of military personnel's criminal behavior. Participants viewed a short video clip from an episode of NCIS which contained either a sympathetic or non-sympathetic frame of the military and, in the treatment condition, a mortality salience reminder. Frame (sympathetic or non-sympathetic) had a significant effect on participant attitudes toward the military in the control condition when there was no mortality salience reminder present in the video clip. However, when participants' mortality was made salient, attitudes and support for the military did not change. Theoretical and practical implications and suggestions for future research are discussed.","abstract_has_math":false,"creators":["Board, Virginia E."],"institution":"Virginia Tech","degree_name":"Master of Arts","degree_level":"masters","degree_discipline":"Communication Studies","degree_department":"Communication Studies","school":null,"contributors":[],"advisors":[],"committee_chairs":["Magee, Robert G."],"committee_members":["Holloway, Rachel L.","Ivory, James Dee"],"year":2011,"date_issued":"2011-04-29","date_published":"2011-04-29","updated_at":"2026-07-22T22:18:42Z","subjects":["Crime Drama","Regulatory Focus","Mortality Salience","Terror Management Theory","NCIS"],"languages":[],"rights":["In Copyright"],"rights_urls":["http://rightsstatements.org/vocab/InC/1.0/"],"identifier_entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["etd-05132011-094549"],"render_values":[{"text":"etd-05132011-094549","href":null,"code":true}]}]},"links":{"outbound_url":"http://hdl.handle.net/10919/32724","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.committeechair","label":"Committee Chair","values":["Magee, Robert G."]},{"key":"dc:contributor.committeemember","label":"Committee Member","values":["Holloway, Rachel L.","Ivory, James Dee"]},{"key":"dc:contributor.department","label":"Department","values":["Communication Studies"]},{"key":"dc:creator","label":"Author","values":["Board, Virginia E."]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2014-03-14T20:36:42Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2014-03-14T20:36:42Z","2011-06-01"]},{"key":"dc:date.issued","label":"Date","values":["2011-04-29"]},{"key":"dc:publisher","label":"Institution","values":["Virginia Tech"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Communication Studies"]},{"key":"thesis:degree_level","label":"Degree Level","values":["masters"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Arts"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["Virginia Polytechnic Institute and State University"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Crime Drama","Regulatory Focus","Mortality Salience","Terror Management Theory","NCIS"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:rights","label":"Dc Rights","values":["In Copyright"]},{"key":"dc:rights.uri","label":"Rights URI","values":["http://rightsstatements.org/vocab/InC/1.0/"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["etd-05132011-094549"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://hdl.handle.net/10919/32724"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This pre-test, post- test experiment examined the effects of mortality salience, frames of the military and military personnel, and regulatory focus on viewer attitudes toward the military, support for the military, and their perceptions of military personnel's criminal behavior. Participants viewed a short video clip from an episode of NCIS which contained either a sympathetic or non-sympathetic frame of the military and, in the treatment condition, a mortality salience reminder. Frame (sympathetic or non-sympathetic) had a significant effect on participant attitudes toward the military in the control condition when there was no mortality salience reminder present in the video clip. However, when participants' mortality was made salient, attitudes and support for the military did not change. Theoretical and practical implications and suggestions for future research are discussed."]},{"key":"dc:description.degree","label":"Dc Description Degree","values":["Master of Arts"]},{"key":"dc:title","label":"Title","values":["Semper Fi: How Images of Death in NCIS Affect Attitude Change"]}]}],"canonical_facts":{"dc:contributor.committeechair":["Magee, Robert G."],"dc:contributor.committeemember":["Holloway, Rachel L.","Ivory, James Dee"],"dc:contributor.department":["Communication Studies"],"dc:creator":["Board, Virginia E."],"dc:date.accessioned":["2014-03-14T20:36:42Z"],"dc:date.available":["2014-03-14T20:36:42Z","2011-06-01"],"dc:date.issued":["2011-04-29"],"dc:description.abstract":["This pre-test, post- test experiment examined the effects of mortality salience, frames of the military and military personnel, and regulatory focus on viewer attitudes toward the military, support for the military, and their perceptions of military personnel's criminal behavior. Participants viewed a short video clip from an episode of NCIS which contained either a sympathetic or non-sympathetic frame of the military and, in the treatment condition, a mortality salience reminder. Frame (sympathetic or non-sympathetic) had a significant effect on participant attitudes toward the military in the control condition when there was no mortality salience reminder present in the video clip. However, when participants' mortality was made salient, attitudes and support for the military did not change. 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