{"id":{"repo_id":"vt","oai_identifier":"oai:vtechworks.lib.vt.edu:10919/32656"},"canonical_url":"https://search.dev.ndltd.org/etd/vt/oai:vtechworks.lib.vt.edu:10919/32656","repository":{"repo_id":"vt","name":"Virginia Tech","base_url":"https://vtechworks.lib.vt.edu/oai/request"},"display":{"title":"A Market Analysis for Specialty Beef in Virginia","abstract":"Virginia beef producers have been overwhelmed with increasing costs and decreasing profits as well as facing challenges such as development pressures, drought, increasing competition for grazing land. Together these have reduced opportunities for expansion and often increased incentives for farmers to sell land for non-agriculture use. Nevertheless, opportunities exist for the Virginia beef market. Consumer demand is changing and consumers are seeking food from alternative production systems based on attributes related to human health, environment, animal welfare, and other social concerns. Consumers are also interested in increasing their consumption of locally produced foods. Specialty beef such as natural, organic, and pasture-fed addresses the changing consumer demand and provides alternatives to commodity beef production. This thesis analyzes the potential for and the constraints to specialty beef producers in Virginia to sell their beef through alternative market outlets such as large retail outlets, specialty stores, restaurants, or direct to consumers. The study will research the potential demand for specialty beef through alternative market outlets, the market entry requirements to supply specialty beef to these alternative outlets, and the potential for Virginia's specialty beef producers to serve as suppliers to these alternative outlets. A survey is used to evaluate these alternative markets and determine if they present an opportunity for Virginia producers of specialty beef. The results of this study will evaluate the viability of selling and buying between producer and retailer and offer valuable information and recommendations to Virginia specialty beef producers about the potential and requirements in each of these markets.","abstract_html":"Virginia beef producers have been overwhelmed with increasing costs and decreasing profits as well as facing challenges such as development pressures, drought, increasing competition for grazing land. Together these have reduced opportunities for expansion and often increased incentives for farmers to sell land for non-agriculture use. Nevertheless, opportunities exist for the Virginia beef market. Consumer demand is changing and consumers are seeking food from alternative production systems based on attributes related to human health, environment, animal welfare, and other social concerns. Consumers are also interested in increasing their consumption of locally produced foods. Specialty beef such as natural, organic, and pasture-fed addresses the changing consumer demand and provides alternatives to commodity beef production. This thesis analyzes the potential for and the constraints to specialty beef producers in Virginia to sell their beef through alternative market outlets such as large retail outlets, specialty stores, restaurants, or direct to consumers. The study will research the potential demand for specialty beef through alternative market outlets, the market entry requirements to supply specialty beef to these alternative outlets, and the potential for Virginia's specialty beef producers to serve as suppliers to these alternative outlets. A survey is used to evaluate these alternative markets and determine if they present an opportunity for Virginia producers of specialty beef. The results of this study will evaluate the viability of selling and buying between producer and retailer and offer valuable information and recommendations to Virginia specialty beef producers about the potential and requirements in each of these markets.","abstract_has_math":false,"creators":["Waddle, Ashleigh Danielle"],"institution":"Virginia Tech","degree_name":"Master of Science","degree_level":"masters","degree_discipline":"Agricultural and Applied Economics","degree_department":"Agricultural and Applied Economics","school":null,"contributors":[],"advisors":[],"committee_chairs":["Mainville, Denise Y."],"committee_members":["Groover, Gordon E.","Littlefield, James E.","Taylor, Daniel B."],"year":2009,"date_issued":"2009-05-01","date_published":"2009-05-01","updated_at":"2026-07-22T22:19:24Z","subjects":["specialty beef","alternative market outlet","pasture-fed","natural","direct market","organic"],"languages":[],"rights":["In Copyright"],"rights_urls":["http://rightsstatements.org/vocab/InC/1.0/"],"identifier_entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["etd-05122009-084732"],"render_values":[{"text":"etd-05122009-084732","href":null,"code":true}]}]},"links":{"outbound_url":"http://hdl.handle.net/10919/32656","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.committeechair","label":"Committee Chair","values":["Mainville, Denise Y."]},{"key":"dc:contributor.committeemember","label":"Committee Member","values":["Groover, Gordon E.","Littlefield, James E.","Taylor, Daniel B."]},{"key":"dc:contributor.department","label":"Department","values":["Agricultural and Applied Economics"]},{"key":"dc:creator","label":"Author","values":["Waddle, Ashleigh Danielle"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2014-03-14T20:36:29Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2014-03-14T20:36:29Z","2009-06-02"]},{"key":"dc:date.issued","label":"Date","values":["2009-05-01"]},{"key":"dc:publisher","label":"Institution","values":["Virginia Tech"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Agricultural and Applied Economics"]},{"key":"thesis:degree_level","label":"Degree Level","values":["masters"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Science"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["Virginia Polytechnic Institute and State University"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["specialty beef","alternative market outlet","pasture-fed","natural","direct market","organic"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:rights","label":"Dc Rights","values":["In Copyright"]},{"key":"dc:rights.uri","label":"Rights URI","values":["http://rightsstatements.org/vocab/InC/1.0/"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["etd-05122009-084732"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://hdl.handle.net/10919/32656"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Virginia beef producers have been overwhelmed with increasing costs and decreasing profits as well as facing challenges such as development pressures, drought, increasing competition for grazing land. Together these have reduced opportunities for expansion and often increased incentives for farmers to sell land for non-agriculture use. Nevertheless, opportunities exist for the Virginia beef market. Consumer demand is changing and consumers are seeking food from alternative production systems based on attributes related to human health, environment, animal welfare, and other social concerns. Consumers are also interested in increasing their consumption of locally produced foods. Specialty beef such as natural, organic, and pasture-fed addresses the changing consumer demand and provides alternatives to commodity beef production. This thesis analyzes the potential for and the constraints to specialty beef producers in Virginia to sell their beef through alternative market outlets such as large retail outlets, specialty stores, restaurants, or direct to consumers. The study will research the potential demand for specialty beef through alternative market outlets, the market entry requirements to supply specialty beef to these alternative outlets, and the potential for Virginia's specialty beef producers to serve as suppliers to these alternative outlets. A survey is used to evaluate these alternative markets and determine if they present an opportunity for Virginia producers of specialty beef. The results of this study will evaluate the viability of selling and buying between producer and retailer and offer valuable information and recommendations to Virginia specialty beef producers about the potential and requirements in each of these markets."]},{"key":"dc:description.degree","label":"Dc Description Degree","values":["Master of Science"]},{"key":"dc:title","label":"Title","values":["A Market Analysis for Specialty Beef in Virginia"]}]}],"canonical_facts":{"dc:contributor.committeechair":["Mainville, Denise Y."],"dc:contributor.committeemember":["Groover, Gordon E.","Littlefield, James E.","Taylor, Daniel B."],"dc:contributor.department":["Agricultural and Applied Economics"],"dc:creator":["Waddle, Ashleigh Danielle"],"dc:date.accessioned":["2014-03-14T20:36:29Z"],"dc:date.available":["2014-03-14T20:36:29Z","2009-06-02"],"dc:date.issued":["2009-05-01"],"dc:description.abstract":["Virginia beef producers have been overwhelmed with increasing costs and decreasing profits as well as facing challenges such as development pressures, drought, increasing competition for grazing land. Together these have reduced opportunities for expansion and often increased incentives for farmers to sell land for non-agriculture use. Nevertheless, opportunities exist for the Virginia beef market. Consumer demand is changing and consumers are seeking food from alternative production systems based on attributes related to human health, environment, animal welfare, and other social concerns. Consumers are also interested in increasing their consumption of locally produced foods. Specialty beef such as natural, organic, and pasture-fed addresses the changing consumer demand and provides alternatives to commodity beef production. This thesis analyzes the potential for and the constraints to specialty beef producers in Virginia to sell their beef through alternative market outlets such as large retail outlets, specialty stores, restaurants, or direct to consumers. The study will research the potential demand for specialty beef through alternative market outlets, the market entry requirements to supply specialty beef to these alternative outlets, and the potential for Virginia's specialty beef producers to serve as suppliers to these alternative outlets. A survey is used to evaluate these alternative markets and determine if they present an opportunity for Virginia producers of specialty beef. The results of this study will evaluate the viability of selling and buying between producer and retailer and offer valuable information and recommendations to Virginia specialty beef producers about the potential and requirements in each of these markets."],"dc:description.degree":["Master of Science"],"dc:identifier.other":["etd-05122009-084732"],"dc:identifier.uri":["http://hdl.handle.net/10919/32656"],"dc:publisher":["Virginia Tech"],"dc:rights":["In Copyright"],"dc:rights.uri":["http://rightsstatements.org/vocab/InC/1.0/"],"dc:subject":["specialty beef","alternative market outlet","pasture-fed","natural","direct market","organic"],"dc:title":["A Market Analysis for Specialty Beef in Virginia"],"dc:type":["Thesis"],"thesis:degree_discipline":["Agricultural and Applied Economics"],"thesis:degree_level":["masters"],"thesis:degree_name":["Master of Science"],"thesis:institution_name":["Virginia Polytechnic Institute and State University"]},"updated_at":"2026-07-22T22:19:24Z"}