{"id":{"repo_id":"vt","oai_identifier":"oai:vtechworks.lib.vt.edu:10919/32588"},"canonical_url":"https://search.dev.ndltd.org/etd/vt/oai:vtechworks.lib.vt.edu:10919/32588","repository":{"repo_id":"vt","name":"Virginia Tech","base_url":"https://vtechworks.lib.vt.edu/oai/request"},"display":{"title":"Customer-based brand equity: The Effect of Destination Image on Preference for Products Associated with a Destination Brand","abstract":"Due to highly competitive destination markets, destination branding techniques are becoming popular among destination marketers. The destination marketers tend to leverage their destination brand value to other products associated with the destination brand (referred to as brand extension). This thesis investigated how customer-based brand equity for a tourist destination can be transferred to products associated with a destination brand. Specifically, the effect of destination image on preference for products associated with a destination brand was investigated. The relationship between destination image, consisting of a cognitive component and an affective component, and preference for products associated with the destination brand was examined. Also, the relationship between tourists' destination preference and preference for products associated with a destination brand was investigated. Both cognitive image and affective image of destination are positively related with preference for products associated with a destination brand. It is revealed that preference for destination is also positively related to preference for products associated with a destination.","abstract_html":"Due to highly competitive destination markets, destination branding techniques are becoming popular among destination marketers. The destination marketers tend to leverage their destination brand value to other products associated with the destination brand (referred to as brand extension). This thesis investigated how customer-based brand equity for a tourist destination can be transferred to products associated with a destination brand. Specifically, the effect of destination image on preference for products associated with a destination brand was investigated. The relationship between destination image, consisting of a cognitive component and an affective component, and preference for products associated with the destination brand was examined. Also, the relationship between tourists' destination preference and preference for products associated with a destination brand was investigated. Both cognitive image and affective image of destination are positively related with preference for products associated with a destination brand. It is revealed that preference for destination is also positively related to preference for products associated with a destination.","abstract_has_math":false,"creators":["Lim, Yu Mi"],"institution":"Virginia Tech","degree_name":"Master of Science","degree_level":"masters","degree_discipline":"Hospitality and Tourism Management","degree_department":"Hospitality and Tourism Management","school":null,"contributors":[],"advisors":[],"committee_chairs":["Weaver, Pamela A."],"committee_members":["McCleary, Ken W.","McGehee, Nancy G."],"year":2009,"date_issued":"2009-04-28","date_published":"2009-04-28","updated_at":"2026-07-22T22:20:34Z","subjects":["destination","branding","brand extension","destination image","customer-based brand equity"],"languages":[],"rights":["In Copyright"],"rights_urls":["http://rightsstatements.org/vocab/InC/1.0/"],"identifier_entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["etd-05112009-112030"],"render_values":[{"text":"etd-05112009-112030","href":null,"code":true}]}]},"links":{"outbound_url":"http://hdl.handle.net/10919/32588","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.committeechair","label":"Committee Chair","values":["Weaver, Pamela A."]},{"key":"dc:contributor.committeemember","label":"Committee Member","values":["McCleary, Ken W.","McGehee, Nancy G."]},{"key":"dc:contributor.department","label":"Department","values":["Hospitality and Tourism Management"]},{"key":"dc:creator","label":"Author","values":["Lim, Yu Mi"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2014-03-14T20:36:19Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2014-03-14T20:36:19Z","2009-06-11"]},{"key":"dc:date.issued","label":"Date","values":["2009-04-28"]},{"key":"dc:publisher","label":"Institution","values":["Virginia Tech"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Hospitality and Tourism Management"]},{"key":"thesis:degree_level","label":"Degree Level","values":["masters"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Science"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["Virginia Polytechnic Institute and State University"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["destination","branding","brand extension","destination image","customer-based brand equity"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:rights","label":"Dc Rights","values":["In Copyright"]},{"key":"dc:rights.uri","label":"Rights URI","values":["http://rightsstatements.org/vocab/InC/1.0/"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["etd-05112009-112030"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://hdl.handle.net/10919/32588"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Due to highly competitive destination markets, destination branding techniques are becoming popular among destination marketers. The destination marketers tend to leverage their destination brand value to other products associated with the destination brand (referred to as brand extension). This thesis investigated how customer-based brand equity for a tourist destination can be transferred to products associated with a destination brand. Specifically, the effect of destination image on preference for products associated with a destination brand was investigated. The relationship between destination image, consisting of a cognitive component and an affective component, and preference for products associated with the destination brand was examined. Also, the relationship between tourists' destination preference and preference for products associated with a destination brand was investigated. Both cognitive image and affective image of destination are positively related with preference for products associated with a destination brand. It is revealed that preference for destination is also positively related to preference for products associated with a destination."]},{"key":"dc:description.degree","label":"Dc Description Degree","values":["Master of Science"]},{"key":"dc:title","label":"Title","values":["Customer-based brand equity: The Effect of Destination Image on Preference for Products Associated with a Destination Brand"]}]}],"canonical_facts":{"dc:contributor.committeechair":["Weaver, Pamela A."],"dc:contributor.committeemember":["McCleary, Ken W.","McGehee, Nancy G."],"dc:contributor.department":["Hospitality and Tourism Management"],"dc:creator":["Lim, Yu Mi"],"dc:date.accessioned":["2014-03-14T20:36:19Z"],"dc:date.available":["2014-03-14T20:36:19Z","2009-06-11"],"dc:date.issued":["2009-04-28"],"dc:description.abstract":["Due to highly competitive destination markets, destination branding techniques are becoming popular among destination marketers. 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