{"id":{"repo_id":"vt","oai_identifier":"oai:vtechworks.lib.vt.edu:10919/31898"},"canonical_url":"https://search.dev.ndltd.org/etd/vt/oai:vtechworks.lib.vt.edu:10919/31898","repository":{"repo_id":"vt","name":"Virginia Tech","base_url":"https://vtechworks.lib.vt.edu/oai/request"},"display":{"title":"An Analysis of the Appeals of College and University Viewbooks to the Underlying Dispositions of Frequent Drinkers and Non Drinkers","abstract":"Educators and researchers who study college alcohol use have explored shaping the campus environment as a method to positively influence college students' decisions regarding alcohol use. Existing literature has suggested that the interaction between the college students and the campus environment affects students' behavior (Goree & Szalay, 1996; Strange & Banning, 2001). The purpose of this study was to analyze how college and university viewbooks appeal to the different underlying dispositions of college students (non drinker vs. frequent drinker dispositions). The present study was also intended to identify whether college and university viewbooks are a part of the campus environment that affects students' behavioral decisions. The purposive sample included 51 college and university viewbooks from four different regions, six Carnegie Classifications, and an over-sampling of historically Black institutions. The findings revealed that college and university viewbooks appeal more to the non drinker dispositions than to the frequent drinker disposition. The findings also call into question previous scholarship suggesting that university recruitment materials have an influence on college student behaviors.","abstract_html":"Educators and researchers who study college alcohol use have explored shaping the campus environment as a method to positively influence college students' decisions regarding alcohol use. Existing literature has suggested that the interaction between the college students and the campus environment affects students' behavior (Goree & Szalay, 1996; Strange & Banning, 2001). The purpose of this study was to analyze how college and university viewbooks appeal to the different underlying dispositions of college students (non drinker vs. frequent drinker dispositions). The present study was also intended to identify whether college and university viewbooks are a part of the campus environment that affects students' behavioral decisions. The purposive sample included 51 college and university viewbooks from four different regions, six Carnegie Classifications, and an over-sampling of historically Black institutions. The findings revealed that college and university viewbooks appeal more to the non drinker dispositions than to the frequent drinker disposition. The findings also call into question previous scholarship suggesting that university recruitment materials have an influence on college student behaviors.","abstract_has_math":false,"creators":["Grimes, Matthew W."],"institution":"Virginia Tech","degree_name":"Master of Arts","degree_level":"masters","degree_discipline":"Educational Leadership and Policy Studies","degree_department":"Educational Leadership and Policy Studies","school":null,"contributors":[],"advisors":[],"committee_chairs":["Creamer, Donald G.","Turrentine, Cathryn G."],"committee_members":["Ford, David R."],"year":2002,"date_issued":"2002-04-15","date_published":"2002-04-15","updated_at":"2026-07-22T22:19:07Z","subjects":["associative group analysis","social norm"],"languages":[],"rights":["In Copyright"],"rights_urls":["http://rightsstatements.org/vocab/InC/1.0/"],"identifier_entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["etd-04252002-103508"],"render_values":[{"text":"etd-04252002-103508","href":null,"code":true}]}]},"links":{"outbound_url":"http://hdl.handle.net/10919/31898","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.committeechair","label":"Committee Chair","values":["Creamer, Donald G.","Turrentine, Cathryn G."]},{"key":"dc:contributor.committeemember","label":"Committee Member","values":["Ford, David R."]},{"key":"dc:contributor.department","label":"Department","values":["Educational Leadership and Policy Studies"]},{"key":"dc:creator","label":"Author","values":["Grimes, Matthew W."]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2014-03-14T20:34:14Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2014-03-14T20:34:14Z","2003-04-26"]},{"key":"dc:date.issued","label":"Date","values":["2002-04-15"]},{"key":"dc:publisher","label":"Institution","values":["Virginia Tech"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Educational Leadership and Policy Studies"]},{"key":"thesis:degree_level","label":"Degree Level","values":["masters"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Arts"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["Virginia Polytechnic Institute and State University"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["associative group analysis","social norm"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:rights","label":"Dc Rights","values":["In Copyright"]},{"key":"dc:rights.uri","label":"Rights URI","values":["http://rightsstatements.org/vocab/InC/1.0/"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["etd-04252002-103508"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://hdl.handle.net/10919/31898"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Educators and researchers who study college alcohol use have explored shaping the campus environment as a method to positively influence college students' decisions regarding alcohol use. Existing literature has suggested that the interaction between the college students and the campus environment affects students' behavior (Goree & Szalay, 1996; Strange & Banning, 2001). The purpose of this study was to analyze how college and university viewbooks appeal to the different underlying dispositions of college students (non drinker vs. frequent drinker dispositions). The present study was also intended to identify whether college and university viewbooks are a part of the campus environment that affects students' behavioral decisions. The purposive sample included 51 college and university viewbooks from four different regions, six Carnegie Classifications, and an over-sampling of historically Black institutions. The findings revealed that college and university viewbooks appeal more to the non drinker dispositions than to the frequent drinker disposition. The findings also call into question previous scholarship suggesting that university recruitment materials have an influence on college student behaviors."]},{"key":"dc:description.degree","label":"Dc Description Degree","values":["Master of Arts"]},{"key":"dc:title","label":"Title","values":["An Analysis of the Appeals of College and University Viewbooks to the Underlying Dispositions of Frequent Drinkers and Non Drinkers"]}]}],"canonical_facts":{"dc:contributor.committeechair":["Creamer, Donald G.","Turrentine, Cathryn G."],"dc:contributor.committeemember":["Ford, David R."],"dc:contributor.department":["Educational Leadership and Policy Studies"],"dc:creator":["Grimes, Matthew W."],"dc:date.accessioned":["2014-03-14T20:34:14Z"],"dc:date.available":["2014-03-14T20:34:14Z","2003-04-26"],"dc:date.issued":["2002-04-15"],"dc:description.abstract":["Educators and researchers who study college alcohol use have explored shaping the campus environment as a method to positively influence college students' decisions regarding alcohol use. 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