{"id":{"repo_id":"vt","oai_identifier":"oai:vtechworks.lib.vt.edu:10919/30900"},"canonical_url":"https://search.dev.ndltd.org/etd/vt/oai:vtechworks.lib.vt.edu:10919/30900","repository":{"repo_id":"vt","name":"Virginia Tech","base_url":"https://vtechworks.lib.vt.edu/oai/request"},"display":{"title":"Identification of Site Selection Factors in the U.S. Franchise Restaurant Industry: An Exploratory Study","abstract":"The purpose of this study was to identify and rank the importance of the site selection factors that influence the U.S. franchise restaurant industry as well as rank the confidence level of the experts. To identify the site selection factors, this study sought assistance and support from restaurant professionals. The Delphi technique was used to elicit the opinions of a panel of experts regarding the site selection factors. The panel was composed of restaurant professionals of restaurant companies which had already developed franchised units in the U.S. Panel members suggested a total of 56 factors under six different headings: general location, position of site, demographics, traffic information, competition, and cost consideration. They reached a consensus on the site selection factors on most of the issues. The result of study showed that the factors identified under position of site and competition are major aspects that influence the site selection of the restaurant companies.","abstract_html":"The purpose of this study was to identify and rank the importance of the site selection factors that influence the U.S. franchise restaurant industry as well as rank the confidence level of the experts. To identify the site selection factors, this study sought assistance and support from restaurant professionals. The Delphi technique was used to elicit the opinions of a panel of experts regarding the site selection factors. The panel was composed of restaurant professionals of restaurant companies which had already developed franchised units in the U.S. Panel members suggested a total of 56 factors under six different headings: general location, position of site, demographics, traffic information, competition, and cost consideration. They reached a consensus on the site selection factors on most of the issues. The result of study showed that the factors identified under position of site and competition are major aspects that influence the site selection of the restaurant companies.","abstract_has_math":false,"creators":["Park, Kunsoon"],"institution":"Virginia Tech","degree_name":"Master of Science","degree_level":"masters","degree_discipline":"Hospitality and Tourism Management","degree_department":"Hospitality and Tourism Management","school":null,"contributors":[],"advisors":[],"committee_chairs":["Khan, Mahmood A."],"committee_members":["Clemenz, Candice E.","Williams, John A."],"year":2002,"date_issued":"2002-01-10","date_published":"2002-01-10","updated_at":"2026-07-22T22:20:09Z","subjects":["Franchise","Restaurant","Location","Site Selection"],"languages":[],"rights":["In Copyright"],"rights_urls":["http://rightsstatements.org/vocab/InC/1.0/"],"identifier_entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["etd-01112002-135621"],"render_values":[{"text":"etd-01112002-135621","href":null,"code":true}]}]},"links":{"outbound_url":"http://hdl.handle.net/10919/30900","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.committeechair","label":"Committee Chair","values":["Khan, Mahmood A."]},{"key":"dc:contributor.committeemember","label":"Committee Member","values":["Clemenz, Candice E.","Williams, John A."]},{"key":"dc:contributor.department","label":"Department","values":["Hospitality and Tourism Management"]},{"key":"dc:creator","label":"Author","values":["Park, Kunsoon"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2014-03-14T20:30:28Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2014-03-14T20:30:28Z","2003-01-11"]},{"key":"dc:date.issued","label":"Date","values":["2002-01-10"]},{"key":"dc:publisher","label":"Institution","values":["Virginia Tech"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Hospitality and Tourism Management"]},{"key":"thesis:degree_level","label":"Degree Level","values":["masters"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Science"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["Virginia Polytechnic Institute and State University"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Franchise","Restaurant","Location","Site Selection"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:rights","label":"Dc Rights","values":["In Copyright"]},{"key":"dc:rights.uri","label":"Rights URI","values":["http://rightsstatements.org/vocab/InC/1.0/"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["etd-01112002-135621"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://hdl.handle.net/10919/30900"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["The purpose of this study was to identify and rank the importance of the site selection factors that influence the U.S. franchise restaurant industry as well as rank the confidence level of the experts. To identify the site selection factors, this study sought assistance and support from restaurant professionals. The Delphi technique was used to elicit the opinions of a panel of experts regarding the site selection factors. The panel was composed of restaurant professionals of restaurant companies which had already developed franchised units in the U.S. Panel members suggested a total of 56 factors under six different headings: general location, position of site, demographics, traffic information, competition, and cost consideration. They reached a consensus on the site selection factors on most of the issues. The result of study showed that the factors identified under position of site and competition are major aspects that influence the site selection of the restaurant companies."]},{"key":"dc:description.degree","label":"Dc Description Degree","values":["Master of Science"]},{"key":"dc:title","label":"Title","values":["Identification of Site Selection Factors in the U.S. Franchise Restaurant Industry: An Exploratory Study"]}]}],"canonical_facts":{"dc:contributor.committeechair":["Khan, Mahmood A."],"dc:contributor.committeemember":["Clemenz, Candice E.","Williams, John A."],"dc:contributor.department":["Hospitality and Tourism Management"],"dc:creator":["Park, Kunsoon"],"dc:date.accessioned":["2014-03-14T20:30:28Z"],"dc:date.available":["2014-03-14T20:30:28Z","2003-01-11"],"dc:date.issued":["2002-01-10"],"dc:description.abstract":["The purpose of this study was to identify and rank the importance of the site selection factors that influence the U.S. franchise restaurant industry as well as rank the confidence level of the experts. To identify the site selection factors, this study sought assistance and support from restaurant professionals. The Delphi technique was used to elicit the opinions of a panel of experts regarding the site selection factors. The panel was composed of restaurant professionals of restaurant companies which had already developed franchised units in the U.S. Panel members suggested a total of 56 factors under six different headings: general location, position of site, demographics, traffic information, competition, and cost consideration. They reached a consensus on the site selection factors on most of the issues. The result of study showed that the factors identified under position of site and competition are major aspects that influence the site selection of the restaurant companies."],"dc:description.degree":["Master of Science"],"dc:identifier.other":["etd-01112002-135621"],"dc:identifier.uri":["http://hdl.handle.net/10919/30900"],"dc:publisher":["Virginia Tech"],"dc:rights":["In Copyright"],"dc:rights.uri":["http://rightsstatements.org/vocab/InC/1.0/"],"dc:subject":["Franchise","Restaurant","Location","Site Selection"],"dc:title":["Identification of Site Selection Factors in the U.S. Franchise Restaurant Industry: An Exploratory Study"],"dc:type":["Thesis"],"thesis:degree_discipline":["Hospitality and Tourism Management"],"thesis:degree_level":["masters"],"thesis:degree_name":["Master of Science"],"thesis:institution_name":["Virginia Polytechnic Institute and State University"]},"updated_at":"2026-07-22T22:20:09Z"}