{"id":{"repo_id":"vt","oai_identifier":"oai:vtechworks.lib.vt.edu:10919/26935"},"canonical_url":"https://search.dev.ndltd.org/etd/vt/oai:vtechworks.lib.vt.edu:10919/26935","repository":{"repo_id":"vt","name":"Virginia Tech","base_url":"https://vtechworks.lib.vt.edu/oai/request"},"display":{"title":"An Empirical Examination of Boundary Conditions of Relational Exchange","abstract":"Current marketing channel literature overwhelmingly suggests that entering exchange relationships leads to positive outcomes for the exchange parties. Yet, not all exchanges employ relational exchange. Thus, research appears to lack an understanding of the boundary conditions of successful relational exchange. This dissertation contributes to filling this gap by clarifying what is understood as relational exchange and differentiating it from vertical integration. 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