An Empirical Investigation of Corporate Entrepreneurship Intensity within the Casual Dining Restaurant Segment

The purpose of this study was to identify the perception and relationships between corporate entrepreneurship (CE) practices and management performance. The use of Morris and Kuratko's (2002) Corporate Entrepreneurship Assessment Instrument (CEAI) was used as the survey instrument for this study. A sample size of 1,200 unit managers, middle managers, and top management teams (TMTs) within nine casual dining restaurant organizations were surveyed with a response of 522 subjects at a rate of 44%. Responses of the CEAI results were studied using regression analysis and conclusions were drawn to support four out of the six hypothesis originally proposed in determining CE activity and management reinforcement. A post test analysis was also conducted in order to reinforce the previous results of the original study. This study concluded with the determination through an empirical analysis that forms of CE activity and enforcement are currently present within the casual dining restaurant segment.

Name thesis:degree_name

Ph. D.

Level thesis:degree_level

doctoral

Discipline thesis:degree_discipline

Hospitality and Tourism Management

Department dc:contributor.department

Hospitality and Tourism Management

Grantor dc:publisher

Virginia Tech

Year dc:date.issued

2003

Author dc:creator

• Brizek, Michael George

Chair dc:contributor.committeechair

• Khan, Mahmood A.

Committee members dc:contributor.committeemember

• Partlow, Charles G.
• Williams, John A.
• Belli, Gabriella M.
• Schmelzer, Claire D.

• Casual Dining Restaurant Segment
• Reinforcements
• Rewards
• CE Intensity
• Corporate Entrepreneurship

Statement dc:rights

• In Copyright

Licence dc:rights.uri

• http://rightsstatements.org/vocab/InC/1.0/

Dc Identifier Other

etd-04172003-170854

OAI identifier oai:identifier

oai:vtechworks.lib.vt.edu:10919/26931