Do You Listen to Girl in Red? A Thematic Analysis of Queer Symbolism on TikTok

This thesis investigates how queer women on the social networking site (SNS) TikTok are expressing their cultural identity and building community. Previous research has shown that self-expression and self-presentation are important parts of defining one's identity and building community for queer individuals, and this study analyzes details specifically within the unique platform of TikTok. Its popularity and success as an SNS that utilizes an advanced algorithm justifies its examination and highlights its multifaceted benefits, such as ease of community building and accessibility to diverse content. In a thematic analysis of 66 TikTok videos using the song "girls" by Girl in Red, and consisting of female-presenting individuals, two themes were revealed and defined: color combinations communicating identity and viral trends as queer confirmation or communication. These themes reveal two ways those in the queer community are embracing small content details to find each other and practice cultural identity expression. Study findings outline the social and technological advancements of online community building, while also illuminating how stigma symbols defined by previous studies are continually employed in the TikTok videos examined in this study. Results also support previous TikTok research suggesting that queer users are developing self-organized practices in response to algorithmic functions.

Name thesis:degree_name

MACOM

Level thesis:degree_level

masters

Discipline thesis:degree_discipline

Communication

Department dc:contributor.department

Communication

Grantor dc:publisher

Virginia Tech

Year dc:date.issued

2022

Author dc:creator

• Curry, Kelsey O.

Chair dc:contributor.committeechair

• Logan, Nneka

Committee members dc:contributor.committeemember

• Mielczarek, Natalia
• Watkins, Brandi A.

• : queer theory
• cultural identity
• social networking sites
• thematic analysis
• TikTok

Statement dc:rights

• Creative Commons Attribution 4.0 International

Licence dc:rights.uri

• http://creativecommons.org/licenses/by/4.0/

Language dc:language.iso

en

Dc Identifier Other

vt_gsexam:35124

OAI identifier oai:identifier

oai:vtechworks.lib.vt.edu:10919/111527