The usage of deixis in advertising slogans related to hair care /

Language plays an important role in human functionality and communication. It is one of the basic means of information transmission. Every gesture, code, spoken or written word conveys information to the listener. This process is not only present in everyday life, but also in the world of marketing. Every advertisement can be read as a source of information. Unfortunately, advertisements have a word limit and other vrious constraints, especially advertising slogans, which have to be short but memorable and evoke an emotional response from the reader. In order to make this happen smoothly, various linguistic techniques are used, such as deixis. Deixis is used to create a link between language and context, between the speaker (the advertising slogan) and the listener (the reader of the slogan). The use of deictic words creates a more intimate atmosphere that attracts potential customers.

Grantor dc:publisher

Institutional Repository of Vilnius University

Year dc:date

2024

Author dc:creator

• Oleinikaitė, Elina,

• deixis, deiksė, slogan, šūkis, reklama, advertisement

Statement dc:rights

• info:eu-repo/semantics/openAccess

Language dc:language

eng

Repository record dc:identifier

https://repository.vu.lt/VU:ELABAETD210639917&prefLang=en_US

OAI identifier oai:identifier

oai:vu.lt:elaba:210639917