Produkto patekimo į rinką sutelktinio finansavimo platformose komunikacija /

In the modern world, where technology is a big part of every person’s daily life, it’s important to understand how and why crowdfunding platforms work. As the world changes, so do the trends of business creation, so it is useful to conduct research that reveals the principles of how these trends work. The object of the bachelor's thesis is the successful communication of foreign companies in crowdfunding platforms. The aim of the work is to analyse the successful communication of foreign companies in crowdfunding platforms. In order to achieve this goal, three main tasks are implemented in the work: the thoughts of Lithuanian and foreign authors on the topic of crowdfunding are analysed; cases of success of Lithuanian and foreign companies in crowdfunding platforms are singled out and analysed; cases of successful communication in crowdfunding platforms are selected and investigated. The first part of the work deals with the concept of crowdfunding, definitions, different types, platforms, success stories. The ideas of foreign and Lithuanian authors on the topic of crowdfunding are analysed. The second part of the final work presents the analysis of communication in different companies crowdfunding platforms, the communication evaluation research is performed, the analysis of the respondents' survey results are presented. Based on these parts of the final work, conclusions and recommendations are presented.

Grantor dc:publisher

Institutional Repository of Vilnius University

Year dc:date

2020

Author dc:creator

• Tribandis, Lukas,

Statement dc:rights

• info:eu-repo/semantics/openAccess

Language dc:language

lit

Repository record dc:identifier

https://repository.vu.lt/VU:ELABAETD193299101&prefLang=en_US

OAI identifier oai:identifier

oai:vu.lt:elaba:193299101