Komunikacijos priemonių analizė tarptautinių verslo partnerysčių efektyvumo vertinime /

According to global statistics, the number of new business partnerships is growing every year. But business relations with other organizations still do not guarantee successful business. One of the reasons for good partnership is effective communication. This theme is new enough so only few scholars (Vadim Kotelnikov, Deborah Gaut, Peter Hartley, etc.) wrote about how communication tools influence partnership‘s effectiveness. Also IT creators and businessmen are interested in it. So the main problem of this work is that a lot of organisations create partnerships because they feel stronger on the market when they connect capital, knowledge and business with somebody else. Just according to National Independant Business Federation more than 50% of all partnerships are unsuccessful according to many reasons, but the most important reason is bad communication. So here arrise the question which communication tools are most popular among partners and how they influence a partnership. Our main goal is to analyze what communication tools are the foundation for successful cooperation in international business partnership. This work is devided into three parts. In the first one the main attention is payed to partnership‘s forms and communication in every of it. Before analyzing communication tools it is important to know what relations could be among partners, what is the main information. Also it is written about importance of effective communication and main problems that could appear because of bad communication. Second part is for analyzing possible communication tools among business partners. Here you can find it‘s advantages and disadvantages. More communication tools do not mean better communication, but it should assure good feedback, help better to solve problems and make business solutions, help making new projects. In the third part you can find the research which was made in five organisations. These organisations are connected into one partnership complex. These organisations are „Analog Devices“, „Amtek“, „NXP Semiconductors Russia“, „Vissa“ and „ElgertaGroup“. As the base for this reaserach it was made a questionnaire, which helped to find out what communications tools are used among partners and if they are used for 100%. The research showed that partners have a lot of useful communication tools but employees choose only some of it as a standard. This is the reason why possibilities for better communication are not used for 100%. And this is also the reason why people can not be reached when needed, why there are not solved questions at time, why work between partners are not as effective as it could be. So as we see communication tools influences the effectives of business partnerships.

Grantor dc:publisher

Institutional Repository of Vilnius University

Year dc:date

2009

Author dc:creator

• Raubaitė, Asta,

Contributors dc:contributor

• Mačerinskas, Jogaila

Statement dc:rights

• info:eu-repo/semantics/openAccess

Language dc:language

lit

Repository record dc:identifier

https://repository.vu.lt/VU:ELABAETD1931390&prefLang=en_US

OAI identifier oai:identifier

oai:vu.lt:elaba:1931390