The Generation of Forms and Thai Typeface Design

Changes in culture, design, fashion and lifestyle are very common for a developing country such as Thailand. Losing the identity and significant quality of Thai culture is the biggest concern in this rapid movement in Thai society. The biggest challenge is to preserve the existing culture within the development in the society. These problems within the rapid change not only affect Thai lifestyle and fashion but also Thai graphic design. There is a trend in poster design, advertising, and packaging to follow Western design. That influence suggests that Thai design follow a Western model in order to be as successful. Thai type designers have adopted the elements of the roman type and applied them to Thai letterforms without considering the impact on the Thai language. As a result, important characteristics of the Thai letterforms have been lost because of this borrowing of Western forms. My creative project is to design Thai letterforms that reflect Thai culture. The development of my letterform design will be translated in systematic ways. The generation of forms will be demonstrated through my design methodology.

Name thesis:degree_name

Master of Fine Arts

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Visual Communication

Year dc:date.available

2003

Author dc:creator

• Phatanateacha, Pornprapha

Contributors dc:contributor

• Mary Mclaughlin

• fashion
• Thai identity
• Thai graphic design
• design
• culture
• Art and Design
• Arts and Humanities

Statement dc:rights

• © The Author

Identifier

https://scholarscompass.vcu.edu/etd/1032

OAI identifier oai:identifier

oai:scholarscompass.vcu.edu:etd-2031