How Various Experimental Learning Activities Affecting on Students' Learning Motivation and Satisfaction in Business Education

This mixed-method study investigates the impact of “real-world” and “hypothetical” experiential learning activities on student satisfaction and motivation among business undergraduates and postgraduates at The Chinese University of Hong Kong. Employing a sequential exploratory design, the study consisted of a qualitative phase involving semi-structured interviews with 7 course instructors and a quantitative phase surveying 426 business students. The qualitative findings yielded four main themes: (1) diversity of experiential learning activities, (2) importance of balancing soft and hard skill development, (3) perceived impact on student motivation and satisfaction, and (4) challenges and support in implementing experiential learning. The quantitative results indicated that the formats and subject nature of experiential learning significantly predicted various aspects of student motivation and satisfaction, with real-world activities associated with higher levels of motivation, satisfaction, domain knowledge improvement, and positive influence on work and life aspects. The study contributes to the literature by offering empirical evidence for the differential learning effects of individuals based on their gender and work experience, emphasizing the importance of considering individual differences in the design and implementation of experiential learning activities. The findings have significant implications for theory and practice in business education, providing support for key experiential learning theories and models while offering recommendations for educators, administrators, and policymakers. Lastly, recommendations for future research are discussed.

Name dc:type.qualificationname

dba

Level dc:type.qualificationlevel

doctoral

Grantor dc:publisher.institution

University of Wales Trinity Saint David

Year dc:date.issued

2024

Author dc:creator

• Choi, Wai Shan

• HD28 Rheoli. Rheoli Diwydiannol
• LB2300 Addysg Uwch
• LC Agweddau arbenning ar addysg

Dc Identifier Grantnumber

UWTSD

OAI identifier oai:identifier

oai:repository.uwtsd.ac.uk:3319