Study on the culture experiential and symbolic consumption of a heritage site: A case study of Mount Lushan in China

Consumer culture theory (CCT) has been widely used in various consumption contexts as a culture-oriented approach. Nevertheless, exploring tourist experiences based on the CCT lens in heritage tourism is still limited, especially in Chinese culture. The research aims to determine how a cultural heritage site’s symbolic and experiential consumption impacts Chinese consumers and how culture affects the experience of Chinese tourists. Thus, it focuses on constructing tourists’ cultural experience and personal meanings and further negotiating their possible aspects of identity through consuming cultural attributes in the world heritage site of Mount Lushan. An interpretivism paradigmatic foundation underpins this research, and a mixed strategy comprising a single case study, ethnography and netnography is adopted. Correspondingly, multiple methods are employed in qualitative data collection from tourists at the heritage site, involving observation, online blogs, and semi-structured interviews. Furthermore, the t

Name dc:type.qualificationname

dba

Level dc:type.qualificationlevel

doctoral

Grantor dc:publisher.institution

University of Wales Trinity Saint David

Year dc:date.issued

2024

Author dc:creator

• Zhong, Yan

• GV Hamdden Adloniant
• HM Cymdeithaseg

Dc Identifier Grantnumber

UWTSD

OAI identifier oai:identifier

oai:repository.uwtsd.ac.uk:3262