Factors of Employee Productivity Leading to Organisational Transformation: A Case Study of Axiata Sdn Bhd

Axiata has opted to embark on a digital transformation initiative with the aim of attaining a position of preeminence within the telecoms sector in Asia. Despite the company's historically effective adherence to established standards, regulations, and processes, there has been an abrupt decline in the quality of outcomes observed in recent times. The current situation is rapidly deteriorating, characterised by a decrease in dividends and significant transformations taking place in both the external and internal elements. Consequently, it is imperative for the organisation to promptly take action in order to effectively mitigate the issue. Axiata's objectives, encompassing the establishment of operational excellence, innovation superiority, and procedural efficiency, have steered the firm towards its current trajectory of transformation. This progress has been achieved through the implementation of the triple core strategy. Through the utilisation of tailor-made technological solutions aimed at enhancing human capabilities and facilitating organisational change, this study successfully identified the barriers impeding employees' optimal productivity levels. The central argument of this study posits that the identification, examination, and elimination of productivity gaps are crucial for guiding organisational change and achieving desired outcomes through the transformation of human resources. As a consequence of this, the primary objectives of this research are to investigate the current strategic intentions and conversion targets of Axiata Sdn Bhd, diagnose the significant factors that influence desired modification, and provide recommendations on how to improve current conditions and achieve the desired results. This research provides an analysis of the many aspects that influence employee productivity through enhancing individual profiles, with the aim of facilitating organisational transformation. The aforementioned viewpoints are presented with four conceptual frameworks with vigorous research with the intention of addressing the research inquiry. In order to transform the organisation into a digital telecommunications company (TELCO), a comprehensive plan will be implemented. This method will cover several subjects like human resource interventions, operational efficiency, innovation, staff skill level, change implementation processes, innovation, and finally cultural aspects of organisational transformation.

Name dc:type.qualificationname

dba

Level dc:type.qualificationlevel

doctoral

Grantor dc:publisher.institution

University of Wales Trinity Saint David

Year dc:date.issued

2024

Author dc:creator

• Siddiqui, Ahmed Armaan

• HF Masnach

Dc Identifier Grantnumber

UWTSD

OAI identifier oai:identifier

oai:repository.uwtsd.ac.uk:3022