A Qualitative Research into Cultural Impact on Entrepreneurial Communication and Behaviour between Singapore and China
The purpose of this research study was to study the role & impact of culture on entrepreneurial communication and behaviour between Singapore and China. This evidence-based research also aimed at identifying appropriate solutions that can lead to achieve business success in the Chinese cultural context. My research led me to believe that the trust relationship, cultural inclusion, and morality are the main factors that support entrepreneurs that can further yield better result and this doctoral research focussed on the context of Chinese & Singaporean culture for illustration purposes. To study how culture impacts Chinese entrepreneurship in Singapore and achieve the research aim, this research-based DBA project followed qualitative based research and collected diverse empirical evidence from the Singapore Chinese Chamber of Commerce and Industry (SCCCI) and its sub-organisations. The research stakeholders were Chinese Entrepreneurs including business owners and senior management who are registered members, partners, audiences, and clients of SCCCI. The research project took approximately 1.5 years. The researcher chose qualitative research as the primary method and conducted semi-structured online interviews The research population included 50 participants and prior to embarking on evidence collection, the researcher conducted a pilot study with selected 20 respondents who were in middle-management positions from different organisations. Understanding the cultural impacts on entrepreneurial communication and behaviour in Chinese culture between Singapore and China is significant for entrepreneurs to achieve their business success. In many ways, Singapore and Chinese markets are providing innovative and dedicated entrepreneurs all over the entire world with unlimited ideal entrepreneurial business opportunities. The finding of this research showed that multi-national SMEs do make use of their business culture in formulating and developing their international business strategies as their strategies were based on personal relationships, social contribution, and professional ethical standards. To maximise the effectiveness and efficiency of the strategy development decisions and corporate social value, it was clearly shown that Singapore and China-based entrepreneurial SMEs did benchmark themselves liaise with their stakeholders and trade practices in their development process for formulating their international business strategies which demonstrated efficiency and effectiveness in the crafting of the cultural-related entrepreneurial strategy. Therefore, entrepreneurial business culture is playing a significant role in SMEs in developing international business strategies as Singapore and China-based entrepreneurial companies rely on close and trusting private relationships for their oversea expansion. This is possible through transferable skill sets and ethical considerations (such as CSR) that the company has and can tap on. Any culture may have its own unique consideration and practice when they come to business ethics. Consequently, it is important for entrepreneurs to carry out comprehensive cultural research and market research before entering Chinese markets or doing business with Chinese people. Thus, researching and reading relevant Chinese business ethics articles could provide entrepreneurs with a comparatively clearer understanding of what ethical considerations and practices are in the Chinese cultural context.
DS Asia, HE Cludiant a Chyfathrebiad, HF Masnach
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