{"id":{"repo_id":"uwo","oai_identifier":"oai:uwo.scholaris.ca:20.500.14721/39654"},"canonical_url":"https://search.dev.ndltd.org/etd/uwo/oai:uwo.scholaris.ca:20.500.14721/39654","repository":{"repo_id":"uwo","name":"Western University","base_url":"https://uwo.scholaris.ca/server/oai/request"},"display":{"title":"Motivated to Attack: Consumer Aggression Against Brands and Other Consumers","abstract":"Across three essays, I document novel forms of consumer aggression that are not well explained by existing frameworks of consumers' prosocial and antisocial behaviors. In Essay 1, I introduce “Retributive Philanthropy” as a form of charitable giving motived by a desire to punish wrongdoers, rather than as an altruistically or status motivated act. In Essay 2, I introduce “Offensive Consumption” as a form of consumption wherein consumers actively desire to offend others with their purchases, rather than offending others as an unintentional byproduct of consumption. In Essay 3, I introduce “Status Seeking Aggression” as a form of consumer aggression against brands that is motivated by status concerns, rather than retributive or reparative aims. Across all essays, I employ a blend of qualitative, experimental, field experimental, and quantitative methods to understand novel phenomena that serve to extend and challenge dominant frameworks for explaining consumer aggression.","abstract_html":"Across three essays, I document novel forms of consumer aggression that are not well explained by existing frameworks of consumers' prosocial and antisocial behaviors. In Essay 1, I introduce “Retributive Philanthropy” as a form of charitable giving motived by a desire to punish wrongdoers, rather than as an altruistically or status motivated act. In Essay 2, I introduce “Offensive Consumption” as a form of consumption wherein consumers actively desire to offend others with their purchases, rather than offending others as an unintentional byproduct of consumption. In Essay 3, I introduce “Status Seeking Aggression” as a form of consumer aggression against brands that is motivated by status concerns, rather than retributive or reparative aims. Across all essays, I employ a blend of qualitative, experimental, field experimental, and quantitative methods to understand novel phenomena that serve to extend and challenge dominant frameworks for explaining consumer aggression.","abstract_has_math":false,"creators":["Milne, Ethan"],"institution":"The University of Western Ontario","degree_name":"Ph D","degree_level":null,"degree_discipline":"Business Administration","degree_department":null,"school":null,"contributors":[],"advisors":["Kristofferson, Kirk","Goode, Miranda"],"committee_chairs":[],"committee_members":[],"year":2026,"date_issued":"2026-04-01","date_published":"2026-04-01","updated_at":"2026-07-27T21:56:03Z","subjects":["Consumer Aggression","Donation","Boycotts","Prosocial Behavior","Offensive Consumption"],"languages":["en"],"rights":["Attribution-NonCommercial-ShareAlike 4.0 International"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://hdl.handle.net/20.500.14721/39654","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.advisor","label":"Advisor","values":["Kristofferson, Kirk","Goode, Miranda"]},{"key":"dc:creator","label":"Author","values":["Milne, Ethan"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2026-05-12T18:05:37Z"]},{"key":"dc:date.issued","label":"Date","values":["2026-04-01"]},{"key":"dc:publisher","label":"Institution","values":["The University of Western Ontario"]},{"key":"dc:type","label":"Dc Type","values":["thesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Business Administration"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Ph D"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["The University of Western Ontario"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Consumer Aggression","Donation","Boycotts","Prosocial Behavior","Offensive Consumption"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["en"]},{"key":"dc:rights","label":"Dc Rights","values":["Attribution-NonCommercial-ShareAlike 4.0 International"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://hdl.handle.net/20.500.14721/39654"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Across three essays, I document novel forms of consumer aggression that are not well explained by existing frameworks of consumers' prosocial and antisocial behaviors. In Essay 1, I introduce “Retributive Philanthropy” as a form of charitable giving motived by a desire to punish wrongdoers, rather than as an altruistically or status motivated act. In Essay 2, I introduce “Offensive Consumption” as a form of consumption wherein consumers actively desire to offend others with their purchases, rather than offending others as an unintentional byproduct of consumption. In Essay 3, I introduce “Status Seeking Aggression” as a form of consumer aggression against brands that is motivated by status concerns, rather than retributive or reparative aims. Across all essays, I employ a blend of qualitative, experimental, field experimental, and quantitative methods to understand novel phenomena that serve to extend and challenge dominant frameworks for explaining consumer aggression."]},{"key":"dc:title","label":"Title","values":["Motivated to Attack: Consumer Aggression Against Brands and Other Consumers"]}]}],"canonical_facts":{"dc:contributor.advisor":["Kristofferson, Kirk","Goode, Miranda"],"dc:creator":["Milne, Ethan"],"dc:date.accessioned":["2026-05-12T18:05:37Z"],"dc:date.issued":["2026-04-01"],"dc:description.abstract":["Across three essays, I document novel forms of consumer aggression that are not well explained by existing frameworks of consumers' prosocial and antisocial behaviors. In Essay 1, I introduce “Retributive Philanthropy” as a form of charitable giving motived by a desire to punish wrongdoers, rather than as an altruistically or status motivated act. In Essay 2, I introduce “Offensive Consumption” as a form of consumption wherein consumers actively desire to offend others with their purchases, rather than offending others as an unintentional byproduct of consumption. In Essay 3, I introduce “Status Seeking Aggression” as a form of consumer aggression against brands that is motivated by status concerns, rather than retributive or reparative aims. Across all essays, I employ a blend of qualitative, experimental, field experimental, and quantitative methods to understand novel phenomena that serve to extend and challenge dominant frameworks for explaining consumer aggression."],"dc:identifier.uri":["https://hdl.handle.net/20.500.14721/39654"],"dc:language.iso":["en"],"dc:publisher":["The University of Western Ontario"],"dc:rights":["Attribution-NonCommercial-ShareAlike 4.0 International"],"dc:subject":["Consumer Aggression","Donation","Boycotts","Prosocial Behavior","Offensive Consumption"],"dc:title":["Motivated to Attack: Consumer Aggression Against Brands and Other Consumers"],"dc:type":["thesis"],"thesis:degree_discipline":["Business Administration"],"thesis:degree_name":["Ph D"],"thesis:institution_name":["The University of Western Ontario"]},"updated_at":"2026-07-27T21:56:03Z"}