No Node Left Behind: Digital Transformation and Cultural Analytics at BanRepCultural
type: CreativeWork
description: This dissertation investigates the strategic integration of digital transformation and cultural analytics frameworks in public sector cultural institutions. This research focuses on how digital transformation, and cultural analytics as a component of it, can support public value creation at BanRepCultural, the cultural arm of Banco de la República, Colombia´s central bank. BanRepCultural offers a range of physical and digital services, and encompasses a network of public libraries, museums, and cultural centers. Chapter 1 starts by outlining the thesis and the research context. Chapter 2 proposes an analytical lens for analyzing digital transformation institutional strategies to support public value creation. Chapter 3 applies this analytical lens to examine BanRepCultural's latest strategic plans and related documents. Chapters 4 and 5 propose new cultural analytics frameworks that would support Banco de la República’s strategic priorities, particularly in measuring diversity and digital reach across some of its programs. Chapter 4 examines the review network in BanRepCultural's publication, the Boletín Bibliográfico y Cultural (BCB), and proposes a methodology to assess curatorial diversity in this context. Chapter 5 analyzes the institution's Twitter activity (@BanRepCultural) up to September 2022, evaluating its digital engagement strategies. These analyses on BanRepCultural’s curatorial diversity and outreach account two ways the organization creates public value through its cultural activities and refines them to align with institutional goals and public interest. The study presents examples of how cultural analytics can inform decision-making and drive organizational change in response to digital developments and shifting cultural behaviors both inside and outside a public cultural institution. It illustrates the process of drawing insights from data and translating them into strategies to strengthen public value creation. From a public value theory approach,…
abstract: This dissertation investigates the strategic integration of digital transformation and cultural analytics frameworks in public sector cultural institutions. This research focuses on how digital transformation, and cultural analytics as a component of it, can support public value creation at BanRepCultural, the cultural arm of Banco de la República, Colombia´s central bank. BanRepCultural offers a range of physical and digital services, and encompasses a network of public libraries, museums, and cultural centers. Chapter 1 starts by outlining the thesis and the research context. Chapter 2 proposes an analytical lens for analyzing digital transformation institutional strategies to support public value creation. Chapter 3 applies this analytical lens to examine BanRepCultural's latest strategic plans and related documents. Chapters 4 and 5 propose new cultural analytics frameworks that would support Banco de la República’s strategic priorities, particularly in measuring diversity and digital reach across some of its programs. Chapter 4 examines the review network in BanRepCultural's publication, the Boletín Bibliográfico y Cultural (BCB), and proposes a methodology to assess curatorial diversity in this context. Chapter 5 analyzes the institution's Twitter activity (@BanRepCultural) up to September 2022, evaluating its digital engagement strategies. These analyses on BanRepCultural’s curatorial diversity and outreach account two ways the organization creates public value through its cultural activities and refines them to align with institutional goals and public interest. The study presents examples of how cultural analytics can inform decision-making and drive organizational change in response to digital developments and shifting cultural behaviors both inside and outside a public cultural institution. It illustrates the process of drawing insights from data and translating them into strategies to strengthen public value creation. From a public value theory approach,…
author: Calderon Reyes, Emilio
language: en_ca
keywords: digital humanities, public value, cultural management, social media analysis, innovation, Colombia
date published: 2025-04-04
date modified: 2026-07-27T21:56:07Z
provider: Western University
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: The University of Western Ontario

PropertyValue
property ID: Handle
value: https://hdl.handle.net/20.500.14721/31016