The role of trust as a mediator in the relationship between technology factors and intention to accept internet banking in Nigeria

This study had been carried out to investigate factors that influence the intention to accept internet banking and examined the mediating role of trust between technology factors and the intention to accept an internet banking. This study reviewed related technology acceptance theories and trust models. The decomposed theory of planned behaviour, innovation diffusion theory and trustworthiness technology were adopted. The aforementioned adopted models suggested five main factors namely; perceived behaviour control, attitude, subjective norm, trust and intention to accept internet banking. This was a quantitative research method. Questionnaire was adopted to 559 bank customers within Lagos, Port-harcourt and Abuja in Nigeria. The response rate is 55.85%, representing 391 worth questionnaires. SPSS and AMOS version 20 tools were utilized to analyze the data in reference to descriptive statistics, standardized regression and mediation effects. The initial model without mediation analyzes revealed 71% variance (R2) in customer intent to accept internet banking. However, when modified with trust mediating factors, the results revealed 74% variance, implying that trust contributed a 3% to the model. Consequently serves as a partial mediator towards the intention to accept internet banking in Nigeria. As a result, thorough understanding of this may assist practitioners in analyzing reason(s) for slow pace in acceptance of the technology, provide efficient measures to improving customers’ acceptance and provide an insight for academia about internet usage in Nigeria. Future studies can be directed towards replicating the use of this model in other locations and different analytical techniques.

Name dc:type.qualificationname

phd

Level dc:type.qualificationlevel

doctoral

Grantor dc:publisher.institution

Universiti Tun Hussein Onn Malaysia

Year dc:date.issued

2016

Author dc:creator

• Oluyinka, Solomon Ayodele

• HG Finance

Language dc:language

en