This thesis studies the craft beer culture in Hattiesburg in order to answer the research question: Is taste what draws people to this culture? Beyond conducting classic participant-observation, I deployed the method of sensory activated participant-observation in my fieldwork. In so doing, this research centers the perspective and the data collected on the senses, especially the taste of craft beer. The purpose of this research is to add to our knowledge of the anthropology of the senses and contribute to the literature on the anthropology of taste.
","abstract_html":"<p>This thesis studies the craft beer culture in Hattiesburg in order to answer the research question: Is taste what draws people to this culture? Beyond conducting classic participant-observation, I deployed the method of sensory activated participant-observation in my fieldwork. In so doing, this research centers the perspective and the data collected on the senses, especially the taste of craft beer. The purpose of this research is to add to our knowledge of the anthropology of the senses and contribute to the literature on the anthropology of taste.</p>","abstract_has_math":false,"creators":["Hou, Yingkun"],"institution":null,"degree_name":"Master of Arts (MA)","degree_level":"Masters Thesis","degree_discipline":"Anthropology and Sociology","degree_department":null,"school":null,"contributors":["Jeffrey Kaufmann","Bridget Hayden","John Meyer"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2015,"date_issued":"2015-08-01T07:00:00Z","date_published":"2015-08-01T07:00:00Z","updated_at":"2026-07-24T05:44:34Z","subjects":["Ethnography","Craft beer","Hattiesburg","sensuous scholarship","Other Sociology","Social and Cultural Anthropology","Sociology of Culture"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://aquila.usm.edu/masters_theses/131","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Jeffrey Kaufmann","Bridget Hayden","John Meyer"]},{"key":"dc:creator","label":"Author","values":["Hou, Yingkun"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2015-06-29T07:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Anthropology and Sociology"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Masters Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Arts (MA)"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Ethnography","Craft beer","Hattiesburg","sensuous scholarship","Other Sociology","Social and Cultural Anthropology","Sociology of Culture"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://aquila.usm.edu/masters_theses/131"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This thesis studies the craft beer culture in Hattiesburg in order to answer the research question: Is taste what draws people to this culture? Beyond conducting classic participant-observation, I deployed the method of sensory activated participant-observation in my fieldwork. In so doing, this research centers the perspective and the data collected on the senses, especially the taste of craft beer. The purpose of this research is to add to our knowledge of the anthropology of the senses and contribute to the literature on the anthropology of taste.
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