Due to intense competition for donations from a limited pool of individuals who are inclined to support museums, these institutions are increasingly challenged to engage their donors on many levels. The aim of this capstone is to provide museums with a project plan for software that facilitates prospect research: the SMIC software, or Social Media Information Collector, an innovative system that gathers information on new donors and members from their social media sites, such as Facebook, Twitter, Instagram, LinkedIn and Pinterest. The plan in this paper outlines opportunities and challenges, as well as three different phases that a museum and its chosen vendor would hypothetically follow to build the software. A request for proposal also follows in the plan. Last but not least, the research highlights parameters for success and evaluation, with a summary of main findings and the related conclusions.
","abstract_html":"<p>Due to intense competition for donations from a limited pool of individuals who are inclined to support museums, these institutions are increasingly challenged to engage their donors on many levels. The aim of this capstone is to provide museums with a project plan for software that facilitates prospect research: the SMIC software, or Social Media Information Collector, an innovative system that gathers information on new donors and members from their social media sites, such as Facebook, Twitter, Instagram, LinkedIn and Pinterest. The plan in this paper outlines opportunities and challenges, as well as three different phases that a museum and its chosen vendor would hypothetically follow to build the software. A request for proposal also follows in the plan. Last but not least, the research highlights parameters for success and evaluation, with a summary of main findings and the related conclusions.</p>","abstract_has_math":false,"creators":["Gala, Angela"],"institution":null,"degree_name":"Master of Arts in Museum Studies","degree_level":"Restricted Project/Capstone - USF access only","degree_discipline":"Museum Studies","degree_department":null,"school":null,"contributors":["Marjorie Schwarzer"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2015,"date_issued":"2015-12-18T08:00:00Z","date_published":"2015-12-18T08:00:00Z","updated_at":"2026-07-24T05:43:24Z","subjects":["museum studies","software","development","prospect research","fundraising","Arts and Humanities"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://repository.usfca.edu/capstone/210","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Marjorie Schwarzer"]},{"key":"dc:creator","label":"Author","values":["Gala, Angela"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2015-12-06T08:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Museum Studies"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Restricted Project/Capstone - USF access only"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Arts in Museum Studies"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["museum studies","software","development","prospect research","fundraising","Arts and Humanities"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://repository.usfca.edu/capstone/210"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Due to intense competition for donations from a limited pool of individuals who are inclined to support museums, these institutions are increasingly challenged to engage their donors on many levels. The aim of this capstone is to provide museums with a project plan for software that facilitates prospect research: the SMIC software, or Social Media Information Collector, an innovative system that gathers information on new donors and members from their social media sites, such as Facebook, Twitter, Instagram, LinkedIn and Pinterest. The plan in this paper outlines opportunities and challenges, as well as three different phases that a museum and its chosen vendor would hypothetically follow to build the software. A request for proposal also follows in the plan. Last but not least, the research highlights parameters for success and evaluation, with a summary of main findings and the related conclusions.
"]},{"key":"dc:title","label":"Title","values":["A Project Plan for Software that Advances Museums' Prospect Research Effectiveness"]}]}],"canonical_facts":{"dc:contributor":["Marjorie Schwarzer"],"dc:creator":["Gala, Angela"],"dc:date.available":["2015-12-06T08:00:00Z"],"dc:description.abstract":["Due to intense competition for donations from a limited pool of individuals who are inclined to support museums, these institutions are increasingly challenged to engage their donors on many levels. The aim of this capstone is to provide museums with a project plan for software that facilitates prospect research: the SMIC software, or Social Media Information Collector, an innovative system that gathers information on new donors and members from their social media sites, such as Facebook, Twitter, Instagram, LinkedIn and Pinterest. The plan in this paper outlines opportunities and challenges, as well as three different phases that a museum and its chosen vendor would hypothetically follow to build the software. A request for proposal also follows in the plan. Last but not least, the research highlights parameters for success and evaluation, with a summary of main findings and the related conclusions.
"],"dc:identifier":["https://repository.usfca.edu/capstone/210"],"dc:subject":["museum studies","software","development","prospect research","fundraising","Arts and Humanities"],"dc:title":["A Project Plan for Software that Advances Museums' Prospect Research Effectiveness"],"thesis:degree_discipline":["Museum Studies"],"thesis:degree_level":["Restricted Project/Capstone - USF access only"],"thesis:degree_name":["Master of Arts in Museum Studies"]},"updated_at":"2026-07-24T05:43:24Z"}