{"id":{"repo_id":"usd-thes","oai_identifier":"oai:digital.sandiego.edu:dissertations-1894"},"canonical_url":"https://search.dev.ndltd.org/etd/usd-thes/oai:digital.sandiego.edu:dissertations-1894","repository":{"repo_id":"usd-thes","name":"University of San Diego","base_url":"https://digital.sandiego.edu/do/oai/"},"display":{"title":"School Web Sites within the Educational Marketplace: A Case Study Investigating the Parents as Engaged Consumer-Users","abstract":"Schools -- like their corporate counterparts -- recognize the many advantages that the Internet affords. Today's schools vie for students, and thus use the web to market their services and showcase their management team (administrators, teachers, staff) and academic accomplishments. In a sense, then, web sites are the public face of education; those that are well-designed and multi-featured can enhance a district's public image and create the perception of excellence and competence. This case study explores how one suburban, K-8 school district approaches web site development, specifically, the process by which decisions about design, development, and maintenance are made (and by whom); the ways in which they engage those who explore them--with a particular focus on parents; and, how well the sites adhere to generally recognized design attributes. Data were gathered through interviews with school administrators, document review, web site analysis, parent surveys, and parent focus groups. Results offer information to policymakers, administrators, and site designers regarding principles of web design unique to parents as educational consumers. Principles emerging from the case study can lead to additional research not only in the field of education, but, also, in the fields of web design and marketing.","abstract_html":"Schools -- like their corporate counterparts -- recognize the many advantages that the Internet affords. Today's schools vie for students, and thus use the web to market their services and showcase their management team (administrators, teachers, staff) and academic accomplishments. In a sense, then, web sites are the public face of education; those that are well-designed and multi-featured can enhance a district's public image and create the perception of excellence and competence. This case study explores how one suburban, K-8 school district approaches web site development, specifically, the process by which decisions about design, development, and maintenance are made (and by whom); the ways in which they engage those who explore them--with a particular focus on parents; and, how well the sites adhere to generally recognized design attributes. Data were gathered through interviews with school administrators, document review, web site analysis, parent surveys, and parent focus groups. Results offer information to policymakers, administrators, and site designers regarding principles of web design unique to parents as educational consumers. Principles emerging from the case study can lead to additional research not only in the field of education, but, also, in the fields of web design and marketing.","abstract_has_math":false,"creators":["Beeman, Claudia Jane, EdD"],"institution":null,"degree_name":"EdD Doctor of Education","degree_level":"Dissertation: Open Access","degree_discipline":"Education","degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2008,"date_issued":"2008-05-01T07:00:00Z","date_published":"2008-05-01T07:00:00Z","updated_at":"2026-07-24T05:41:03Z","subjects":["case study","educational marketplace","engaged consumer-users","K-8 school district","parents & parenting","school administrators","school websites","website development","Leadership Studies"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://digital.sandiego.edu/dissertations/889","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Beeman, Claudia Jane, EdD"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2021-08-19T07:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Education"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Dissertation: Open Access"]},{"key":"thesis:degree_name","label":"Degree Name","values":["EdD Doctor of Education"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["case study","educational marketplace","engaged consumer-users","K-8 school district","parents & parenting","school administrators","school websites","website development","Leadership Studies"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://digital.sandiego.edu/dissertations/889"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Schools -- like their corporate counterparts -- recognize the many advantages that the Internet affords. Today's schools vie for students, and thus use the web to market their services and showcase their management team (administrators, teachers, staff) and academic accomplishments. In a sense, then, web sites are the public face of education; those that are well-designed and multi-featured can enhance a district's public image and create the perception of excellence and competence. This case study explores how one suburban, K-8 school district approaches web site development, specifically, the process by which decisions about design, development, and maintenance are made (and by whom); the ways in which they engage those who explore them--with a particular focus on parents; and, how well the sites adhere to generally recognized design attributes. Data were gathered through interviews with school administrators, document review, web site analysis, parent surveys, and parent focus groups. Results offer information to policymakers, administrators, and site designers regarding principles of web design unique to parents as educational consumers. Principles emerging from the case study can lead to additional research not only in the field of education, but, also, in the fields of web design and marketing."]},{"key":"dc:title","label":"Title","values":["School Web Sites within the Educational Marketplace: A Case Study Investigating the Parents as Engaged Consumer-Users"]}]}],"canonical_facts":{"dc:creator":["Beeman, Claudia Jane, EdD"],"dc:date.available":["2021-08-19T07:00:00Z"],"dc:description.abstract":["Schools -- like their corporate counterparts -- recognize the many advantages that the Internet affords. Today's schools vie for students, and thus use the web to market their services and showcase their management team (administrators, teachers, staff) and academic accomplishments. In a sense, then, web sites are the public face of education; those that are well-designed and multi-featured can enhance a district's public image and create the perception of excellence and competence. This case study explores how one suburban, K-8 school district approaches web site development, specifically, the process by which decisions about design, development, and maintenance are made (and by whom); the ways in which they engage those who explore them--with a particular focus on parents; and, how well the sites adhere to generally recognized design attributes. Data were gathered through interviews with school administrators, document review, web site analysis, parent surveys, and parent focus groups. Results offer information to policymakers, administrators, and site designers regarding principles of web design unique to parents as educational consumers. Principles emerging from the case study can lead to additional research not only in the field of education, but, also, in the fields of web design and marketing."],"dc:identifier":["https://digital.sandiego.edu/dissertations/889"],"dc:subject":["case study","educational marketplace","engaged consumer-users","K-8 school district","parents & parenting","school administrators","school websites","website development","Leadership Studies"],"dc:title":["School Web Sites within the Educational Marketplace: A Case Study Investigating the Parents as Engaged Consumer-Users"],"thesis:degree_discipline":["Education"],"thesis:degree_level":["Dissertation: Open Access"],"thesis:degree_name":["EdD Doctor of Education"]},"updated_at":"2026-07-24T05:41:03Z"}