{"id":{"repo_id":"upc-peru","oai_identifier":"oai:repositorioacademico.upc.edu.pe:10757/684278"},"canonical_url":"https://search.dev.ndltd.org/etd/upc-peru/oai:repositorioacademico.upc.edu.pe:10757/684278","repository":{"repo_id":"upc-peru","name":"Universidad Peruana de Ciencias Aplicadas","base_url":"https://repositorioacademico.upc.edu.pe/oai/request"},"display":{"title":"Interactividad, disfrute percibido, utilidad percibida en relación a la urgencia de comprar impulsivamente en transmisiones en vivo","abstract":"El presente estudio tiene como objetivo validar las relaciones entre interactividad, disfrute percibido, utilidad percibida y urgencia de comprar impulsivamente en transmisiones en vivo. A través de la revisión de la literatura, se identificó que la interactividad, el disfrute percibido y la utilidad percibida son factores cruciales para la urgencia de comprar impulsivamente en transmisiones en vivo. Además, a partir de esta revisión de literatura se identificó que no hay relación entre interactividad y urgencia de comprar impulsivamente, por lo tanto, existe relevancia académica para establecer una conexión entre ellas, por medio de otras variables. Para llevar a cabo este estudio, se medirá a la población local por medio de muestreo no probabilístico por conveniencia, con una muestra de 400 personas que presencian e interactúan ventas por transmisiones en vivo por redes sociales.The present study aims to validate the relationships between interactivity, perceived enjoyment, perceived usefulness and urge to buy impulsively in live streaming. Through the literature review, it was identified that interactivity, perceived enjoyment and perceived usefulness are crucial factors for urge to buy impulsively in livestreaming. In addition, from this literature review it was identified that there is no relationship between interactivity and the urge to buy impulsively, therefore there is academic relevance to establish a connection between them, through other variables. To carry out this study, the local population will be measured by means of non-probability sampling for convenience, with a sample of 400 people who witness and interact with sales through live streaming on social networks.","abstract_html":"El presente estudio tiene como objetivo validar las relaciones entre interactividad, disfrute percibido, utilidad percibida y urgencia de comprar impulsivamente en transmisiones en vivo. A través de la revisión de la literatura, se identificó que la interactividad, el disfrute percibido y la utilidad percibida son factores cruciales para la urgencia de comprar impulsivamente en transmisiones en vivo. Además, a partir de esta revisión de literatura se identificó que no hay relación entre interactividad y urgencia de comprar impulsivamente, por lo tanto, existe relevancia académica para establecer una conexión entre ellas, por medio de otras variables. Para llevar a cabo este estudio, se medirá a la población local por medio de muestreo no probabilístico por conveniencia, con una muestra de 400 personas que presencian e interactúan ventas por transmisiones en vivo por redes sociales.The present study aims to validate the relationships between interactivity, perceived enjoyment, perceived usefulness and urge to buy impulsively in live streaming. Through the literature review, it was identified that interactivity, perceived enjoyment and perceived usefulness are crucial factors for urge to buy impulsively in livestreaming. In addition, from this literature review it was identified that there is no relationship between interactivity and the urge to buy impulsively, therefore there is academic relevance to establish a connection between them, through other variables. To carry out this study, the local population will be measured by means of non-probability sampling for convenience, with a sample of 400 people who witness and interact with sales through live streaming on social networks.","abstract_has_math":false,"creators":["Sánchez Dávila, Diego Alonso"],"institution":null,"degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2024,"date_issued":"2024-12-05","date_published":"2024-12-05","updated_at":"2026-07-24T05:37:55Z","subjects":["Interactividad","Disfrute percibido","Utilidad percibida","Urgencia de comprar impulsivamente","Transmisiones en vivo","Interactivity","Perceived enjoyment","Perceived usefulness","Urge to buy impulsively","Live streaming"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier","label":"Identifier","values":["hdl:10757/684278"],"render_values":[{"text":"hdl:10757/684278","href":null,"code":true}]}]},"links":{"outbound_url":null,"outbound_label":null,"outbound_source":null},"metadata_groups":[{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.issued","label":"Date","values":["2024-12-05"]},{"key":"dc:type","label":"Dc Type","values":["info:eu-repo/semantics/bachelorThesis"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Interactividad","Disfrute percibido","Utilidad percibida","Urgencia de comprar impulsivamente","Transmisiones en vivo","Interactivity","Perceived enjoyment","Perceived usefulness","Urge to buy impulsively","Live streaming"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["hdl:10757/684278"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.other","label":"Dc Description Other","values":["El presente estudio tiene como objetivo validar las relaciones entre interactividad, disfrute percibido, utilidad percibida y urgencia de comprar impulsivamente en transmisiones en vivo. A través de la revisión de la literatura, se identificó que la interactividad, el disfrute percibido y la utilidad percibida son factores cruciales para la urgencia de comprar impulsivamente en transmisiones en vivo. Además, a partir de esta revisión de literatura se identificó que no hay relación entre interactividad y urgencia de comprar impulsivamente, por lo tanto, existe relevancia académica para establecer una conexión entre ellas, por medio de otras variables. Para llevar a cabo este estudio, se medirá a la población local por medio de muestreo no probabilístico por conveniencia, con una muestra de 400 personas que presencian e interactúan ventas por transmisiones en vivo por redes sociales.The present study aims to validate the relationships between interactivity, perceived enjoyment, perceived usefulness and urge to buy impulsively in live streaming. Through the literature review, it was identified that interactivity, perceived enjoyment and perceived usefulness are crucial factors for urge to buy impulsively in livestreaming. In addition, from this literature review it was identified that there is no relationship between interactivity and the urge to buy impulsively, therefore there is academic relevance to establish a connection between them, through other variables. To carry out this study, the local population will be measured by means of non-probability sampling for convenience, with a sample of 400 people who witness and interact with sales through live streaming on social networks."]},{"key":"dc:title","label":"Title","values":["Interactividad, disfrute percibido, utilidad percibida en relación a la urgencia de comprar impulsivamente en transmisiones en vivo"]}]}],"canonical_facts":{"dc:date.issued":["2024-12-05"],"dc:description.other":["El presente estudio tiene como objetivo validar las relaciones entre interactividad, disfrute percibido, utilidad percibida y urgencia de comprar impulsivamente en transmisiones en vivo. A través de la revisión de la literatura, se identificó que la interactividad, el disfrute percibido y la utilidad percibida son factores cruciales para la urgencia de comprar impulsivamente en transmisiones en vivo. Además, a partir de esta revisión de literatura se identificó que no hay relación entre interactividad y urgencia de comprar impulsivamente, por lo tanto, existe relevancia académica para establecer una conexión entre ellas, por medio de otras variables. Para llevar a cabo este estudio, se medirá a la población local por medio de muestreo no probabilístico por conveniencia, con una muestra de 400 personas que presencian e interactúan ventas por transmisiones en vivo por redes sociales.The present study aims to validate the relationships between interactivity, perceived enjoyment, perceived usefulness and urge to buy impulsively in live streaming. Through the literature review, it was identified that interactivity, perceived enjoyment and perceived usefulness are crucial factors for urge to buy impulsively in livestreaming. In addition, from this literature review it was identified that there is no relationship between interactivity and the urge to buy impulsively, therefore there is academic relevance to establish a connection between them, through other variables. To carry out this study, the local population will be measured by means of non-probability sampling for convenience, with a sample of 400 people who witness and interact with sales through live streaming on social networks."],"dc:identifier":["hdl:10757/684278"],"dc:subject":["Interactividad","Disfrute percibido","Utilidad percibida","Urgencia de comprar impulsivamente","Transmisiones en vivo","Interactivity","Perceived enjoyment","Perceived usefulness","Urge to buy impulsively","Live streaming"],"dc:title":["Interactividad, disfrute percibido, utilidad percibida en relación a la urgencia de comprar impulsivamente en transmisiones en vivo"],"dc:type":["info:eu-repo/semantics/bachelorThesis"]},"updated_at":"2026-07-24T05:37:55Z"}