The future of local television news: Is there a possible strategic planning approach?

This study compared the characteristic of strategic planning as used in the corporate world with the planning process used in a sample of television news departments. The purpose was to determine if commonalities exist; in what circumstances, and whether techniques and approaches used for many years by businesses could advance the process of planning in the fast-paced environment of local television news. In-depth interviews were conducted with a sample of highly experienced local news managers. The results indicated some similarities in planning approaches but suggested significant differences in how the two industries approach key elements of traditional strategic planning. The primary conclusion drawn from the research suggests the local television news industry has informally adapted strategic planning processes to their needs with heavy emphasis on tactical execution.

Grantor dc:publisher

University of North Texas

Year dc:date

2005

Author dc:creator

• Slocum, Phyllis R.

Contributors dc:contributor

• Albarran, Alan B.
• Sauls, Samuel J.
• Gormly, Eric

• Television broadcasting of news.
• Strategic planning.
• tactical execution
• planning process
• strategic planning
• television news
• local television

Statement dc:rights

• Public
• Copyright
• Slocum, Phyllis R.
• Copyright is held by the author, unless otherwise noted. All rights reserved.

Language dc:language

English

Identifier

oclc: 68570617
https://digital.library.unt.edu/ark:/67531/metadc4836/
ark: ark:/67531/metadc4836

OAI identifier oai:identifier

info:ark/67531/metadc4836