Exploring Lifestyle Orientation, Attitudes Toward Lifestyle Merchandising, and Attitudes Toward Lifestyle Advertising as Predictors of Behavioral Intention to Purchase Lifestyle Home Furnishing Products

A number of lifestyle merchandising and advertising strategies are being used in the home furnishings industry. However, there is limited research regarding the effectiveness of these strategies. The purpose of this study was to explore consumers' attitudes toward the lifestyle concept. Analyses of several consumer behavior variables and descriptors offered noteworthy findings for the home furnishings industry. This study found that although lifestyle orientation is a valuable tool for delineating consumer markets, these segmentations were not significant determinates of consumers' preference for elements of the lifestyle construct. Retailers and manufacturers are not simply creating home furnishing collections that target the needs of specific psychographic segment, but rather creating lifestyles being aspired to obtain. Although respondents scored the attitude variables neutral, the current market environment offers many examples of successfully home furnishing implementations of the lifestyle concept. These success stories coupled with additional findings indicate consumers' positive response to lifestyle merchandising.

Grantor dc:publisher

University of North Texas

Year dc:date

2005

Author dc:creator

• Wilbanks, Jennifer Kay

Contributors dc:contributor

• Brandon, Lynn
• Mortensen, Mark
• Kinley, Tammy
• Busby, Roy
• Forney, Judith

• House furnishings -- Marketing.
• Lifestyles.
• Consumers -- Attitudes.
• consumer behavior
• lifestyle concept
• home furnishings
• psychographic segment
• attitudes

Statement dc:rights

• Public
• Copyright
• Wilbanks, Jennifer Kay
• Copyright is held by the author, unless otherwise noted. All rights reserved.

Language dc:language

English

Identifier

oclc: 62161095
https://digital.library.unt.edu/ark:/67531/metadc4743/
ark: ark:/67531/metadc4743

OAI identifier oai:identifier

info:ark/67531/metadc4743