{"id":{"repo_id":"unt","oai_identifier":"info:ark/67531/metadc4188"},"canonical_url":"https://search.dev.ndltd.org/etd/unt/info:ark/67531/metadc4188","repository":{"repo_id":"unt","name":"University of North Texas","base_url":"https://digital.library.unt.edu/oai/"},"display":{"title":"Multi-Channel Retailing: Function of Consumers' Perceived Benefits and Costs and Retail Synergy","abstract":"This study investigated the consumers' intention towards multi-channel shopping and the function of synergy in a multi-channel retailing format (i.e., brick-and-mortar stores, catalogs, and the Internet). Two questionnaires were developed, one for the multi-channel consumers and the other for the multi-channel retailers. The structural equation modeling was used to predict the effect of shopping benefits and costs perceived from each channel on the consumer's purchase intention. Data analysis (N = 500) indicated that the purchase intentions were affected by different shopping benefit and cost variables. Qualitative analysis of retailers (N= 10) revealed that the retailers considered synergy to be an important part of their multi-channels. Also, there existed a high level of synergy among the existing three retail channels.","abstract_html":"This study investigated the consumers' intention towards multi-channel shopping and the function of synergy in a multi-channel retailing format (i.e., brick-and-mortar stores, catalogs, and the Internet). Two questionnaires were developed, one for the multi-channel consumers and the other for the multi-channel retailers. The structural equation modeling was used to predict the effect of shopping benefits and costs perceived from each channel on the consumer's purchase intention. Data analysis (N = 500) indicated that the purchase intentions were affected by different shopping benefit and cost variables. Qualitative analysis of retailers (N= 10) revealed that the retailers considered synergy to be an important part of their multi-channels. Also, there existed a high level of synergy among the existing three retail channels.","abstract_has_math":false,"creators":["Pookulangara, Sanjukta Arun"],"institution":"University of North Texas","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":["Kim, Youn-Kyung","Jackson, Reene"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2003,"date_issued":"2003-05","date_published":"2003-05","updated_at":"2026-07-24T05:35:09Z","subjects":["Retail trade.","Marketing channels.","multi-channel retailing","consumers","consumer shopping","benefits and costs","retail synergy"],"languages":["English"],"rights":["Public","Copyright","Pookulangara, Sanjukta Arun","Copyright is held by the author, unless otherwise noted. 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Data analysis (N = 500) indicated that the purchase intentions were affected by different shopping benefit and cost variables. Qualitative analysis of retailers (N= 10) revealed that the retailers considered synergy to be an important part of their multi-channels. Also, there existed a high level of synergy among the existing three retail channels."]},{"key":"dc:format","label":"Dc Format","values":["Text"]},{"key":"dc:title","label":"Title","values":["Multi-Channel Retailing: Function of Consumers' Perceived Benefits and Costs and Retail Synergy"]}]}],"canonical_facts":{"dc:contributor":["Kim, Youn-Kyung","Jackson, Reene"],"dc:creator":["Pookulangara, Sanjukta Arun"],"dc:date":["2003-05"],"dc:description":["This study investigated the consumers' intention towards multi-channel shopping and the function of synergy in a multi-channel retailing format (i.e., brick-and-mortar stores, catalogs, and the Internet). Two questionnaires were developed, one for the multi-channel consumers and the other for the multi-channel retailers. The structural equation modeling was used to predict the effect of shopping benefits and costs perceived from each channel on the consumer's purchase intention. Data analysis (N = 500) indicated that the purchase intentions were affected by different shopping benefit and cost variables. Qualitative analysis of retailers (N= 10) revealed that the retailers considered synergy to be an important part of their multi-channels. 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