A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans

The population percentage, population growth, buying power, and geographic concentration of Hispanic-Americans in the United States is causing marketers and retailers to carefully examine this market segment. Through a better understanding of Hispanic-American consumers, marketers and retailers will be more capable of meeting their wants and needs. Tailoring marketing promotions and strategies can help a company more effectively reach the Hispanic-American market. This study compared Hispanic-Americans and Anglo-Americans in their general shopping characteristics, responses to excitement in the mall, consumption patterns, and repatronage intention. A total of seven hypotheses were developed, all of which were either supported or partially supported.

Grantor dc:publisher

University of North Texas

Year dc:date

2002

Author dc:creator

• Sanchez, Marissa R.

Contributors dc:contributor

• Kim, Youn-Kyung
• Pelton, Lou E.
• Sullivan, Pauline

• Hispanic American consumers -- Texas.
• Consumers -- Texas.
• Consumer behavior -- Texas.
• retailing
• buying power
• shopping
• consumer behavior
• mall

Statement dc:rights

• Public
• Copyright
• Sanchez, Marissa R.
• Copyright is held by the author, unless otherwise noted. All rights reserved.

Language dc:language

English

Identifier

oclc: 50817972
https://digital.library.unt.edu/ark:/67531/metadc3213/
ark: ark:/67531/metadc3213

OAI identifier oai:identifier

info:ark/67531/metadc3213