The alignment between information and communication technology (ICT) strategy and business strategy of professional conference organizers

The concept of ICT/business alignment has been extensively discussed in the literature, but almost always in the context of large firms from the manufacturing and retailing industry. In addition, prior research has predominately conceptualized and operationalized ICT/business alignment at the firm level, very few attempts have been made to explore the issue at the process level. In this study, we developed an ICT alignment profile by adopting the value discipline theory to examine this concept from the business process perspective. Adopting the Resource Based View (RBV) and Contingency theory, a conceptual model that captures the antecedents of strategic ICT/business alignment, strategic alignment, and performance outcomes is proposed and empirically tested in the context of Australian professional conference organizers (PCO); Partial Least Square (PLS) was used for the data analysis. The contribution of this study is fourfold. First, ground in both RBV and Contingency theory, an integrative research model incorporating resources factors and contingency factors was developed to empirically assess the alignment between ICT and business strategy in the context of PCOs. Second, this study moves beyond the dominated firm level alignment paradigm by conceptualizing and evaluating the concept of alignment from the business process perspective, the process approach provided in-depth insights to the relationship between alignment and firm performance. Third, this study added the small firm perspective to strategic alignment literature in respect of antecedent to the alignment and its subsequent outcomes. Last but not least, this research also contributed to MICE literature by providing valuable insights as to the technology advancement in the business event industry in Australia.

Grantor dc:publisher

UNSW, Sydney

Year dc:date

2012

Author dc:creator

• Mo, Ce

• Business process
• ICT/Business Strategic alignment
• Value discipline theory

Statement dc:rights

• open access
• CC BY-NC-ND 3.0
• free_to_read

Licence

• https://purl.org/coar/access_right/c_abf2
• https://creativecommons.org/licenses/by-nc-nd/3.0/au/

Language dc:language

EN

Identifier

https://doi.org/10.26190/unsworks/15977

OAI identifier oai:identifier

oai:unsworks.library.unsw.edu.au:1959.4/52441