Analysis of Food and Beverage Marketing in the Public School Setting

Childhood obesity is a growing epidemic among children in the U.S. Food and beverage marketing targeted to this age group has been identified as a potential contributor. The purpose of this honors thesis was to investigate the qualitative and quantitative characteristics of posted food and beverage marketing in elementary, middle, and high schools in the Washoe County School District. Site visits were conducted at 19 schools including 12 elementary, 4 middle, and 3 high schools in 2010. During these site visits, two investigators observed nine different areas of the school (office/entry, hallways, lockers, cafeteria/multipurpose room, library, vending machines, recreation areas, scoreboards, and fences/gates) and recorded key features of each posted food and beverage marketing piece including the size, location, sponsor/source, product and/or nutrient promoted, theme, and inclusion of celebrity endorsement. Descriptive statistics were then computed for the purpose of a) describing the extent to which food and beverage marketing was present and the nature of this marketing; b) examining the degree to which the marketing was consistent with the school wellness policy; and c) identifying patterns with regard to the product and the key message, use of celebrities, size, location, and sponsor. The results provide information about the foods/beverages marketed on school campuses.

Name thesis:degree_name

Nutrition

Level thesis:degree_level

Honors Thesis

Grantor

University of Nevada, Reno

Year dc:date.issued

2011

Author dc:creator

• Simon, Danielle

Advisor dc:contributor.advisor

• Benedict, Jamie

Statement dc:rights

• In Copyright(All Rights Reserved)

Language dc:language.iso

en_US, English

Handle dc:identifier.uri

http://hdl.handle.net/11714/679

OAI identifier oai:identifier

oai:scholarwolf.unr.edu:11714/679