{"id":{"repo_id":"unr","oai_identifier":"oai:scholarwolf.unr.edu:11714/607"},"canonical_url":"https://search.dev.ndltd.org/etd/unr/oai:scholarwolf.unr.edu:11714/607","repository":{"repo_id":"unr","name":"University of Nevada - Reno","base_url":"https://scholarwolf.unr.edu/server/oai/request"},"display":{"title":"Valuation of Objects Versus Images: The Extent to which Real Object Displays Influence Consumer Decision Making","abstract":"Recent research has shown that behavioral and brain responses are different for real objects versus pictures of the same items. This project tests whether the display format (real objects versus images) in which foods are viewed influences consumer decision making. After bidding on items, participants viewed the same items, with a subset replaced by real objects. They then had to choose between several pairs of images that had equal initial value, but were previously presented as different display types. Real food objects were hypothesized to elicit higher value as measured by monetary bids because they present the observer with the potential for physical interaction (whereas images do not). However, the results did not reveal a significant effect of presentation format: real objects and images did not differ for high-valued items, and objects were surprisingly chosen less than images for low-valued items. The factors contributing to these effects and their implications are discussed. For the conditions tested, the results suggest that real world objects may primarily bias consumer choices against items - by adversely affecting choices for items that are not highly valued while not promoting choices for items that are valued.","abstract_html":"Recent research has shown that behavioral and brain responses are different for real objects versus pictures of the same items. This project tests whether the display format (real objects versus images) in which foods are viewed influences consumer decision making. After bidding on items, participants viewed the same items, with a subset replaced by real objects. They then had to choose between several pairs of images that had equal initial value, but were previously presented as different display types. Real food objects were hypothesized to elicit higher value as measured by monetary bids because they present the observer with the potential for physical interaction (whereas images do not). However, the results did not reveal a significant effect of presentation format: real objects and images did not differ for high-valued items, and objects were surprisingly chosen less than images for low-valued items. The factors contributing to these effects and their implications are discussed. For the conditions tested, the results suggest that real world objects may primarily bias consumer choices against items - by adversely affecting choices for items that are not highly valued while not promoting choices for items that are valued.","abstract_has_math":false,"creators":["Webster, Menka"],"institution":"University of Nevada, Reno","degree_name":"Neuroscience","degree_level":"Honors Thesis","degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":["Snow, Jacqueline C."],"committee_chairs":[],"committee_members":[],"year":2015,"date_issued":"2015","date_published":"2015","updated_at":"2026-07-27T21:46:19Z","subjects":[],"languages":["en_US","English"],"rights":["In Copyright(All Rights Reserved)"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/11714/607","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.advisor","label":"Advisor","values":["Snow, Jacqueline C."]},{"key":"dc:creator","label":"Author","values":["Webster, Menka"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2017-01-24T23:09:15Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2017-01-24T23:09:15Z"]},{"key":"dc:date.issued","label":"Date","values":["2015"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Honors Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Neuroscience"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Nevada, Reno"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["English"]},{"key":"dc:language.iso","label":"Language (ISO)","values":["en_US"]},{"key":"dc:rights","label":"Dc Rights","values":["In Copyright(All Rights Reserved)"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://hdl.handle.net/11714/607"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["The University of Nevada, Reno Libraries will promptly respond to removal requests related to content that violates intellectual property laws, data protections, or has been uploaded without creator consent. Takedown notices should be directed to our ScholarWolf team (scholarwolf@library.unr.edu) with information about the object, including its full URL and the nature of your complaint."]},{"key":"dc:description.abstract","label":"Abstract","values":["Recent research has shown that behavioral and brain responses are different for real objects versus pictures of the same items. This project tests whether the display format (real objects versus images) in which foods are viewed influences consumer decision making. After bidding on items, participants viewed the same items, with a subset replaced by real objects. They then had to choose between several pairs of images that had equal initial value, but were previously presented as different display types. Real food objects were hypothesized to elicit higher value as measured by monetary bids because they present the observer with the potential for physical interaction (whereas images do not). However, the results did not reveal a significant effect of presentation format: real objects and images did not differ for high-valued items, and objects were surprisingly chosen less than images for low-valued items. The factors contributing to these effects and their implications are discussed. For the conditions tested, the results suggest that real world objects may primarily bias consumer choices against items - by adversely affecting choices for items that are not highly valued while not promoting choices for items that are valued."]},{"key":"dc:format","label":"Dc Format","values":["PDF"]},{"key":"dc:title","label":"Title","values":["Valuation of Objects Versus Images: The Extent to which Real Object Displays Influence Consumer Decision Making"]}]}],"canonical_facts":{"dc:contributor.advisor":["Snow, Jacqueline C."],"dc:creator":["Webster, Menka"],"dc:date.accessioned":["2017-01-24T23:09:15Z"],"dc:date.available":["2017-01-24T23:09:15Z"],"dc:date.issued":["2015"],"dc:description":["The University of Nevada, Reno Libraries will promptly respond to removal requests related to content that violates intellectual property laws, data protections, or has been uploaded without creator consent. Takedown notices should be directed to our ScholarWolf team (scholarwolf@library.unr.edu) with information about the object, including its full URL and the nature of your complaint."],"dc:description.abstract":["Recent research has shown that behavioral and brain responses are different for real objects versus pictures of the same items. This project tests whether the display format (real objects versus images) in which foods are viewed influences consumer decision making. After bidding on items, participants viewed the same items, with a subset replaced by real objects. They then had to choose between several pairs of images that had equal initial value, but were previously presented as different display types. Real food objects were hypothesized to elicit higher value as measured by monetary bids because they present the observer with the potential for physical interaction (whereas images do not). However, the results did not reveal a significant effect of presentation format: real objects and images did not differ for high-valued items, and objects were surprisingly chosen less than images for low-valued items. The factors contributing to these effects and their implications are discussed. For the conditions tested, the results suggest that real world objects may primarily bias consumer choices against items - by adversely affecting choices for items that are not highly valued while not promoting choices for items that are valued."],"dc:format":["PDF"],"dc:identifier.uri":["http://hdl.handle.net/11714/607"],"dc:language":["English"],"dc:language.iso":["en_US"],"dc:rights":["In Copyright(All Rights Reserved)"],"dc:title":["Valuation of Objects Versus Images: The Extent to which Real Object Displays Influence Consumer Decision Making"],"dc:type":["Thesis"],"thesis:degree_level":["Honors Thesis"],"thesis:degree_name":["Neuroscience"],"thesis:institution_name":["University of Nevada, Reno"]},"updated_at":"2026-07-27T21:46:19Z"}