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University of New Mexico

Understanding the Confluence of Online Islamism and Counterpublicity: An Ideological Study of the Egyptian Muslim Brotherhood's Rhetoric in Ikhwanweb

Abstract

dc:description.abstract

My dissertation addresses two fundamental problems confronting most Islamist organizations: (a) their monolithic treatment by Western advocates of secular and democratic change, who by default associate Islamism with extremism; and (b) their struggle to function as unencumbered civil society actors and legitimate political entities in authoritarian political societies. In that endeavor, I carry out an ideological analysis of the Egyptian Muslim Brotherhood's (MB) English-language rhetoric in its website, Ikhwanweb: (a) to interpret the worldview manifest in its cyber rhetoric, and identify the rhetorical strategies that support this worldview; and b) to examine Ikhwanweb's potential as a tool for counterpublic expression under President Hosni Mubarak's authoritarian regime. My analysis unearths a Counterpublic Cyber Islamic worldview characterized by endemic dialectical tensions. These dialectics point to four core elements: (a) distrust towards the Hosni Mubarak regime, and Western agents who aid authoritarian governments; (b) the need to be valued--respected, considered equals, understood without prejudices, and acknowledged despite differences--by Western agents; (c) the significance of caution in its online communications; and (d) the flux resulting from its efforts at transitioning into an organization with an Islamic essence and democratic aspirations. Through the paradigms--show of support, portrayal of opposition, and display of contradiction--the Egyptian MB rhetoric effectively conjures this worldview. These paradigms are demonstrated through the rhetorical tactics--consubstantiation, resource sharing, testimony, epithet, negative other-presentation, action over substance, generalization, implication, and antithesis. Based on these findings I assert that the Egyptian MB has genuine democratic intentions. Inherent in its worldview is a need for "˜Islamic reformulation' and an effort at becoming an entity within the Egyptian society that can counter authoritarianism, promote human rights, and establish a system of governance based on democratic ideals, yet preserve its Islamic ethos. In addition, a major success of using Ikhwanweb is in the Egyptian MB's ability to reach out to the Western world. The intent is to apprise prejudiced agents in the West that Islamic organizations are not inherently extremist entities, and to disapprove Western agents' support for authoritarian regimes, which despite being secular neither support democracy nor foster robust civil societies.

Degree

thesis:*
Name thesis:degree_name
Communication
Level thesis:degree_level
Dissertation
Discipline thesis:degree_discipline
Department of Communication and Journalism
Year
2011

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Dhar, Soumia
Contributors dc:contributor
  • Oetzel, John
  • Foss, Karen
  • Collier, Mary Jane
  • Wood, Richard
  • Voll, John

Subjects

dc:subject × 8

Rights

Language dc:language
English

Identifiers

dc:identifier.*
OAI identifier oai:identifier
oai:digitalrepository.unm.edu:cj_etds-1027

Chain of custody

source
Harvested from
University of New Mexico
Base URL
digitalrepository.unm.edu/do/oai/
Last updated
2026-07-24
Source record
OAI-PMH GetRecord
citation

Dhar, Soumia. Understanding the Confluence of Online Islamism and Counterpublicity: An Ideological Study of the Egyptian Muslim Brotherhood's Rhetoric in Ikhwanweb. Dissertation thesis, 2011. http://hdl.handle.net/1928/13134