The uses and gratifications of the World Wide Web at the University of Nevada-Las Vegas

This study extends the uses and gratifications theory to the World Wide Web. Studies like these examine what the Web is used for, and what needs are gratified by using the Web. One hundred thirty college students at the University of Nevada-Las Vegas were surveyed on media and Web usage and gratifications. This study introduces the factors of self-perception of residency and of traditional vs. non-traditional student as influences on Web usage and gratifications for college students; Loneliness was deemed a significant factor for students who did not consider themselves Las Vegas residents. Students who do not consider themselves to be Las Vegas residents used the Web more for surveillance than those who did consider themselves Las Vegas residents. This study is a starting point of two variables of self-perception of residency and self-perception of traditional vs. non-traditional students in studying their Web usage and gratifications.

Name thesis:degree_name

Master of Arts (MA)

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Communication Studies

Grantor dc:publisher

University of Nevada, Las Vegas

Year

2003

Author dc:creator

• Testa, Peter P

Contributors dc:contributor

• Julian Kilker

Statement dc:rights

• IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

Language dc:language

English

Identifier

https://oasis.library.unlv.edu/rtds/1514

OAI identifier oai:identifier

oai:oasis.library.unlv.edu:rtds-2513