Selling the drama: A content-analysis of prescribed storylines in Abc's "Monday Night Football"

This study is a qualitative content-analysis of prescribed storylines used in ABC's Monday Night Football. The sample is of five broadcasts that were recorded during the 2002 National Football League seaSon The analysis of the programs is twofold: (1) to identify the storylines set forth during the pregame show; and (2) to document each time a storyline is referred to during the game, and how it is transmitted to the audience. The storylines were documented through several elements: the time in the game (by quarter) in which an actor was referred to, the actor it was featuring, a descriptive account of the narration, and characteristics of the close-up shot that supported the narration (i.e. type of close-up shot, angle of the shot, and duration of the shot). Subsequently, a final analysis was conducted to observe what storylines were maintained, and why, and what storylines were abandoned, and why. Overall, this study found certain preferences and characteristics for particular storylines.

Name thesis:degree_name

Master of Arts (MA)

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Communication Studies

Grantor dc:publisher

University of Nevada, Las Vegas

Year

2003

Author dc:creator

• Krauss, Frederick William

Contributors dc:contributor

• Lawrence J. Mullen

Statement dc:rights

• IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

Language dc:language

English

Identifier

https://oasis.library.unlv.edu/rtds/1489

OAI identifier oai:identifier

oai:oasis.library.unlv.edu:rtds-2488