Back to results
University of Nevada, Las Vegas
Defining wedding exhibitors and their wedding exposition return on investment practices
Abstract
dc:description.abstractThis study is exploratory in nature. Data was collected from 201 wedding exhibitors within the United States via mailed self-administered questionnaires. The results of this study are used to create a standard wedding exhibitor profile including basic marketing activities, market positioning, and company demographics. It uncovers current wedding exhibitor return on investment (ROI) practices and identifies market mix positions before and after the show due to impacts these activities have on wedding show ROI.
Degree
thesis:*- Name thesis:degree_name
- Master of Science (MS)
- Level thesis:degree_level
- Thesis
- Discipline thesis:degree_discipline
- Hotel Administration
- Grantor dc:publisher
- University of Nevada, Las Vegas
- Year
- 2002
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Nalewak, Tracee Lyn
- Contributors dc:contributor
-
- Curtis Love
Rights
dc:rights- Statement dc:rights
-
- IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/
- Language dc:language
- English
Identifiers
dc:identifier.*- Identifier
- https://oasis.library.unlv.edu/rtds/1383
- OAI identifier oai:identifier
- oai:oasis.library.unlv.edu:rtds-2382