The relationships between selected strategic alliance factors and the success of strategic alliances between United States casino hotels and restaurants

Strategic alliances between hotels and restaurants have existed in one form or another for many years. Hotels and restaurant companies will form more strategic alliances in the future as hotel and restaurant operators see strategic alliances as offering attractive benefits. Such a partnership can enhance their competitive edge, improve hotels' revenues and boost their reputation; The purpose of this study was to investigate the implementation of strategic alliances between U.S. casino hotels and restaurants by examining the relationships between the perceived success of strategic alliances and their partner selection, shared control structure and subtle-issues management. An exploratory study was conducted to determine the relationships between strategic alliance factors and alliance success; The data collected in this study supported the relationship between shared control structure and strategic alliance success. However, no relationship between partner selection and strategic alliance success and subtle-issues management and strategic alliance success was found.

Name thesis:degree_name

Master of Science (MS)

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Hotel Administration

Grantor dc:publisher

University of Nevada, Las Vegas

Year

2000

Author dc:creator

• Kwon, Hyunjung

Contributors dc:contributor

• John T. Bowen

Statement dc:rights

• IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

Language dc:language

English

Identifier

https://oasis.library.unlv.edu/rtds/1213

OAI identifier oai:identifier

oai:oasis.library.unlv.edu:rtds-2212