The canons of television: An application of the five canons of classical rhetoric to television program development
type: CreativeWork
description: This study constructs a methodology of television program development based on the five canons of classical rhetoric. Ronald Primeau (1979) first introduced the canons to the electronic media. His book uses the canons as a guide to television viewing. He argues that by understanding the television industry, an audience can better enjoy the medium. Expanding from Primeau's work, this study creates a method of program development based on the canons and uses the process to design a synopsis for a new television series.
abstract: This study constructs a methodology of television program development based on the five canons of classical rhetoric. Ronald Primeau (1979) first introduced the canons to the electronic media. His book uses the canons as a guide to television viewing. He argues that by understanding the television industry, an audience can better enjoy the medium. Expanding from Primeau's work, this study creates a method of program development based on the canons and uses the process to design a synopsis for a new television series.
author: Combs, Jamey Todd
language: English
date published: 1999-01-01T08:00:00Z
date modified: 2026-07-24T05:25:04Z
provider: University of Nevada - Las Vegas
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: University of Nevada, Las Vegas

PropertyValue
property ID: DOI
value: 10.25669/yu91-f0tc