{"id":{"repo_id":"unlv","oai_identifier":"oai:oasis.library.unlv.edu:rtds-2110"},"canonical_url":"https://search.dev.ndltd.org/etd/unlv/oai:oasis.library.unlv.edu:rtds-2110","repository":{"repo_id":"unlv","name":"University of Nevada - Las Vegas","base_url":"https://oasis.library.unlv.edu/do/oai/"},"display":{"title":"The canons of television: An application of the five canons of classical rhetoric to television program development","abstract":"This study constructs a methodology of television program development based on the five canons of classical rhetoric. Ronald Primeau (1979) first introduced the canons to the electronic media. His book uses the canons as a guide to television viewing. He argues that by understanding the television industry, an audience can better enjoy the medium. 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