United States business travelers' response to price changes and overbooking: Its effect on intentional loyalty in the hospitality industry

Companies that have highly perishable inventories have used yield management quite extensively over the past decade. The process helps to maximize revenues based on demand. The airline industry was the first to adopt the process into a business setting and has seen varying results along the way. Much of the existing research is geared towards examining the revenue producing potential of the system. There has been little research however, to examine how this process of shifting price to manipulate demand effects customer loyalty; This research attempts to evaluate what the effects actually are when price is used as the major tool in controlling demand. This research will address consumer behavior issues associated with yield management pricing. Some examples are how yield management effects perceived value and trust. Issues like overbooking, price thresholds, reference prices, and rate increases will also be examined by creating specific scenarios to capture the attitudes of the business traveler in each case.

Name thesis:degree_name

Master of Science (MS)

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Hotel Administration

Grantor dc:publisher

University of Nevada, Las Vegas

Year

1999

Author dc:creator

• Gordon, Nicholas Jee

Contributors dc:contributor

• John Bowen

Statement dc:rights

• IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

Language dc:language

English

Identifier

https://oasis.library.unlv.edu/rtds/1100

OAI identifier oai:identifier

oai:oasis.library.unlv.edu:rtds-2099