Convention and Visitors Bureaus' services under review: The meeting planners' perspective

Convention tourism represents one of the fastest growing segments of the tourism industry. Yet, it is only in recent years that more research attention has been directed towards this industry segment in view of its growth rate and significant economic contribution. This study focused on the relationship between meeting planners and Convention & Visitors Bureaus (CVBs). It assessed meeting planners' usage of CVB services and their perceptions of these services. Two self-completion questionnaires, for users and non-users of CVB services, were designed and administered via the Internet. Data was collected from 206 meeting planners. Results of the study indicated that the quality of service provided by CVBs, for both free and fee-based services, fell significantly short of meeting planners' expectations. That was especially the case for service reliability. The misperception of CVBs providing assistance to large conventions only was found to still prevail, particularly among non-users of CVB services.

Name thesis:degree_name

Master of Science (MS)

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Hotel Administration

Grantor dc:publisher

University of Nevada, Las Vegas

Year

1999

Author dc:creator

• Weber, Karin

Contributors dc:contributor

• Wesley S. Roehl

Statement dc:rights

• IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

Language dc:language

English

Identifier

https://oasis.library.unlv.edu/rtds/1085

OAI identifier oai:identifier

oai:oasis.library.unlv.edu:rtds-2084