{"id":{"repo_id":"unlv","oai_identifier":"oai:oasis.library.unlv.edu:rtds-2056"},"canonical_url":"https://search.dev.ndltd.org/etd/unlv/oai:oasis.library.unlv.edu:rtds-2056","repository":{"repo_id":"unlv","name":"University of Nevada - Las Vegas","base_url":"https://oasis.library.unlv.edu/do/oai/"},"display":{"title":"Metaphorically speaking: Putting Las Vegas on the cultural map","abstract":"Las Vegas has art galleries, an art museum, a Cultural and Community Affairs Division. It also supports the Allied Arts Council of Southern Nevada and a southern branch of the Nevada Arts Council. Clearly, art and art advocates are present in Las Vegas. Yet, Las Vegas is traditionally viewed as a town with no culture and, furthermore, as a place that it is incompatible with art; This paper is a study of the relationship people believe Las Vegas has to art. I have used the methodology of Lakoff and Johnson's theory of conceptual metaphors (Lakoff and Johnson: 1980) to analyze language that has been published in popular literature over the last year and a half. The study results in a theory that describes how metaphorical links, between negative and positive stereotypes, may be helping to change Las Vegas from being a \"cultural wasteland\" to a \"cultural frontier.\"","abstract_html":"Las Vegas has art galleries, an art museum, a Cultural and Community Affairs Division. It also supports the Allied Arts Council of Southern Nevada and a southern branch of the Nevada Arts Council. Clearly, art and art advocates are present in Las Vegas. Yet, Las Vegas is traditionally viewed as a town with no culture and, furthermore, as a place that it is incompatible with art; This paper is a study of the relationship people believe Las Vegas has to art. I have used the methodology of Lakoff and Johnson&#x27;s theory of conceptual metaphors (Lakoff and Johnson: 1980) to analyze language that has been published in popular literature over the last year and a half. The study results in a theory that describes how metaphorical links, between negative and positive stereotypes, may be helping to change Las Vegas from being a &quot;cultural wasteland&quot; to a &quot;cultural frontier.&quot;","abstract_has_math":false,"creators":["O Fearghail, Ester Sara"],"institution":"University of Nevada, Las Vegas","degree_name":"Master of Arts (MA)","degree_level":"Thesis","degree_discipline":"Anthropology","degree_department":null,"school":null,"contributors":["Gary Palmer"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":1999,"date_issued":"1999-01-01T08:00:00Z","date_published":"1999-01-01T08:00:00Z","updated_at":"2026-07-24T05:25:04Z","subjects":[],"languages":["English"],"rights":["IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/"],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier","label":"Identifier","values":["https://oasis.library.unlv.edu/rtds/1057"],"render_values":[{"text":"https://oasis.library.unlv.edu/rtds/1057","href":"https://oasis.library.unlv.edu/rtds/1057","code":true}]}]},"links":{"outbound_url":"https://doi.org/10.25669/pbkt-fcgt","outbound_label":"DOI","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Gary Palmer"]},{"key":"dc:creator","label":"Author","values":["O Fearghail, Ester Sara"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:publisher","label":"Institution","values":["University of Nevada, Las Vegas"]},{"key":"dc:type","label":"Dc Type","values":["Text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Anthropology"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Arts (MA)"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["English"]},{"key":"dc:rights","label":"Dc Rights","values":["IN COPYRIGHT. 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I have used the methodology of Lakoff and Johnson's theory of conceptual metaphors (Lakoff and Johnson: 1980) to analyze language that has been published in popular literature over the last year and a half. The study results in a theory that describes how metaphorical links, between negative and positive stereotypes, may be helping to change Las Vegas from being a \"cultural wasteland\" to a \"cultural frontier.\""]},{"key":"dc:format","label":"Dc Format","values":["pdf"]},{"key":"dc:title","label":"Title","values":["Metaphorically speaking: Putting Las Vegas on the cultural map"]}]}],"canonical_facts":{"dc:contributor":["Gary Palmer"],"dc:creator":["O Fearghail, Ester Sara"],"dc:description.abstract":["Las Vegas has art galleries, an art museum, a Cultural and Community Affairs Division. It also supports the Allied Arts Council of Southern Nevada and a southern branch of the Nevada Arts Council. Clearly, art and art advocates are present in Las Vegas. Yet, Las Vegas is traditionally viewed as a town with no culture and, furthermore, as a place that it is incompatible with art; This paper is a study of the relationship people believe Las Vegas has to art. I have used the methodology of Lakoff and Johnson's theory of conceptual metaphors (Lakoff and Johnson: 1980) to analyze language that has been published in popular literature over the last year and a half. The study results in a theory that describes how metaphorical links, between negative and positive stereotypes, may be helping to change Las Vegas from being a \"cultural wasteland\" to a \"cultural frontier.\""],"dc:format":["pdf"],"dc:identifier":["10.25669/pbkt-fcgt","https://oasis.library.unlv.edu/rtds/1057","https://oasis.library.unlv.edu/context/rtds/article/2056/viewcontent/uc.pdf"],"dc:language":["English"],"dc:publisher":["University of Nevada, Las Vegas"],"dc:rights":["IN COPYRIGHT. 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