Motivation for sport spectating among the Taiwanese people

The purpose of this research was to examine the motivation for sport spectatorship among Taiwanese people. Seven sport spectating motivation factors that have been found in U.S. studies to be involved in sport spectatorship (self-esteem, entertainment, eustress, aesthetic, escape, group-affiliation, and family-togetherness) were examined. In addition, this study looked at the differences in spectating motivation between Taiwanese males and females. Surveys were administrated to 188 Taiwanese people. ANOVA and MANOVA analyses were conducted to examine spectator motivations and differences between males and females. The results indicated that some factors were more descriptive of the sport spectating motivation of Taiwanese people than others, and that there were differences between males and females.

Name thesis:degree_name

Master of Science (MS)

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Tourism and Convention Administration

Grantor dc:publisher

University of Nevada, Las Vegas

Year

1999

Author dc:creator

• Hsu, Ching-Ching

Contributors dc:contributor

• Cynthia P. Carruthers

Statement dc:rights

• IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

Language dc:language

English

Identifier

https://oasis.library.unlv.edu/rtds/1018

OAI identifier oai:identifier

oai:oasis.library.unlv.edu:rtds-2017