{"id":{"repo_id":"unlv","oai_identifier":"oai:oasis.library.unlv.edu:rtds-1948"},"canonical_url":"https://search.dev.ndltd.org/etd/unlv/oai:oasis.library.unlv.edu:rtds-1948","repository":{"repo_id":"unlv","name":"University of Nevada - Las Vegas","base_url":"https://oasis.library.unlv.edu/do/oai/"},"display":{"title":"A comparison of the preferred visual characteristics of selected resort hotels and casinos along the Las Vegas Strip","abstract":"This study examined preferences among visual characteristics of selected Strip resort hotels and casinos in Las Vegas, Nevada. Objectives included identification and description of common factors in preference decisions based on psychographics and photographic images used; Preference assessments were collected from Las Vegas tourists and from local Professionals including Resort Hotel Management and Architects through an interview and a survey using a four point rating scale. 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