{"id":{"repo_id":"unlv","oai_identifier":"oai:oasis.library.unlv.edu:rtds-1908"},"canonical_url":"https://search.dev.ndltd.org/etd/unlv/oai:oasis.library.unlv.edu:rtds-1908","repository":{"repo_id":"unlv","name":"University of Nevada - Las Vegas","base_url":"https://oasis.library.unlv.edu/do/oai/"},"display":{"title":"Semiotic analysis of a Versace visual myth","abstract":"This study analyzes the mythical religious imagery of Gianni Versace through a visual semiotic analysis. The image being examined has characteristics of the religious martyrdom of St. Sebastian. Analyzing the St. Sebastian image via semiotics allows the visual message, produced by Gianni Versace, to be examined at multiple levels. Decoding this visual message allows for an understanding of ideologies, cultures, and possibly the maintenance of the status quo; Semiotics is a method of breaking down the visual sign to understand the visual messages. Semiotics contains three components, which are the signifier, the signified, and the sign. Each component, the signifier, the signified, and the sign, is interdependent thus constructing visual messages. This study addresses the effects of the designer's personal lifestyle, that may have influenced the message of the visual image under examination. Examining the personal lifestyle element attempts to address a limitation of semiotic theory analysis.","abstract_html":"This study analyzes the mythical religious imagery of Gianni Versace through a visual semiotic analysis. The image being examined has characteristics of the religious martyrdom of St. Sebastian. Analyzing the St. Sebastian image via semiotics allows the visual message, produced by Gianni Versace, to be examined at multiple levels. Decoding this visual message allows for an understanding of ideologies, cultures, and possibly the maintenance of the status quo; Semiotics is a method of breaking down the visual sign to understand the visual messages. Semiotics contains three components, which are the signifier, the signified, and the sign. Each component, the signifier, the signified, and the sign, is interdependent thus constructing visual messages. This study addresses the effects of the designer's personal lifestyle, that may have influenced the message of the visual image under examination. Examining the personal lifestyle element attempts to address a limitation of semiotic theory analysis.","abstract_has_math":false,"creators":["Taylor, William Earl"],"institution":"University of Nevada, Las Vegas","degree_name":"Master of Arts (MA)","degree_level":"Thesis","degree_discipline":"Communication Studies","degree_department":null,"school":null,"contributors":["Lawrence Mullen"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":1998,"date_issued":"1998-01-01T08:00:00Z","date_published":"1998-01-01T08:00:00Z","updated_at":"2026-07-24T05:24:53Z","subjects":[],"languages":[],"rights":["IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/"],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier","label":"Identifier","values":["https://oasis.library.unlv.edu/rtds/909"],"render_values":[{"text":"https://oasis.library.unlv.edu/rtds/909","href":"https://oasis.library.unlv.edu/rtds/909","code":true}]}]},"links":{"outbound_url":"https://doi.org/10.25669/sa09-idtq","outbound_label":"DOI","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Lawrence Mullen"]},{"key":"dc:creator","label":"Author","values":["Taylor, William Earl"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:publisher","label":"Institution","values":["University of Nevada, Las Vegas"]},{"key":"dc:type","label":"Dc Type","values":["Text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Communication Studies"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Arts (MA)"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:rights","label":"Dc Rights","values":["IN COPYRIGHT. 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Decoding this visual message allows for an understanding of ideologies, cultures, and possibly the maintenance of the status quo; Semiotics is a method of breaking down the visual sign to understand the visual messages. Semiotics contains three components, which are the signifier, the signified, and the sign. Each component, the signifier, the signified, and the sign, is interdependent thus constructing visual messages. This study addresses the effects of the designer's personal lifestyle, that may have influenced the message of the visual image under examination. Examining the personal lifestyle element attempts to address a limitation of semiotic theory analysis."]},{"key":"dc:format","label":"Dc Format","values":["pdf"]},{"key":"dc:title","label":"Title","values":["Semiotic analysis of a Versace visual myth"]}]}],"canonical_facts":{"dc:contributor":["Lawrence Mullen"],"dc:creator":["Taylor, William Earl"],"dc:description.abstract":["This study analyzes the mythical religious imagery of Gianni Versace through a visual semiotic analysis. The image being examined has characteristics of the religious martyrdom of St. Sebastian. Analyzing the St. Sebastian image via semiotics allows the visual message, produced by Gianni Versace, to be examined at multiple levels. Decoding this visual message allows for an understanding of ideologies, cultures, and possibly the maintenance of the status quo; Semiotics is a method of breaking down the visual sign to understand the visual messages. Semiotics contains three components, which are the signifier, the signified, and the sign. Each component, the signifier, the signified, and the sign, is interdependent thus constructing visual messages. This study addresses the effects of the designer's personal lifestyle, that may have influenced the message of the visual image under examination. Examining the personal lifestyle element attempts to address a limitation of semiotic theory analysis."],"dc:format":["pdf"],"dc:identifier":["10.25669/sa09-idtq","https://oasis.library.unlv.edu/rtds/909","https://oasis.library.unlv.edu/context/rtds/article/1908/viewcontent/uc.pdf"],"dc:publisher":["University of Nevada, Las Vegas"],"dc:rights":["IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/"],"dc:title":["Semiotic analysis of a Versace visual myth"],"dc:type":["Text"],"thesis:degree_discipline":["Communication Studies"],"thesis:degree_level":["Thesis"],"thesis:degree_name":["Master of Arts (MA)"]},"updated_at":"2026-07-24T05:24:53Z"}