Homogeneous landscape: The American motel as a cultural indicator

The following research is an exploration of the American chain motel as a cultural indicator. Through the lens of the homogenized chain motel, connections are made between the American consumer and a general awareness of the power of marketing architecture in the United States. The motel's evolution and meaning is further explained in terms of how the consumers' needs are identified, clarified, and satisfied within a commodity driven society. In the past 40 years the market's importance on the hospitality and housing industries have proven to be highly successful, as shown through the purchasing decisions of millions of Americans continuing to favor mass-produced goods and services in the architectural realm. The premise of this thesis resonates within the collective success of the mass-produced hospitality industry and how today's architect must respond positively towards the emerging trends of today's consumer in an effort to continue professional subsistence.

Name thesis:degree_name

Master of Architecture (MArch)

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Architecture

Grantor dc:publisher

University of Nevada, Las Vegas

Year

1998

Author dc:creator

• Elston, Troy Jay

Contributors dc:contributor

• Kevin Kemner

Statement dc:rights

• IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

Identifier

https://oasis.library.unlv.edu/rtds/877

OAI identifier oai:identifier

oai:oasis.library.unlv.edu:rtds-1876